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Talking Lean UX with Jeff Gothelf

  • Agile and Iterative Process, Business Value and ROI, Design, Design Theory, Development, Digital Publishing and eBooks, Internal Company Dynamics, Internal Company Systems and Intranets, Interviews, Marketing and Brand, Mobile Applications, Product design, Project Management, User Acceptance Testing

The author of the new O’Reilly book, Lean UX: Applying lean principles to improve user experience, shares his thoughts on outcomes, iterations, and more.

Article by UX Magazine Staff
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4 min read
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Learning Programming by Persuasion

  • Design, Design Theory, Design Tools and Software, Development, Facebook, Flow and Immersion, Healthcare, Interaction Design, Interface and Navigation Design, Marketing and Brand, Persuasive Design, Psychology and Human Behavior, Ruby on Rails, Twitter, User Reported Feedback

How the traits of persuasive technology can make learning Ruby more engaging for students.

Article by Anu Ramaswamy, Aakash Dharmadhikari
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6 min read
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Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
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4 min read
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UX Behind the Firewall

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, E-commerce, Employee Experience, Ethnography, HTML5, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Microsoft Windows, Mobile Applications, Prototypes, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Implementing the UX process internally can improve the user interface of a company’s applications, improving productivity and morale.

Article by Clive Howard
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7 min read
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POP UX! LEGO Teaches us About the Power of Near-Perfect User Experience

  • Design, Design Tools and Software, Emotion, Entertainment and Humor, Interface and Navigation Design, Marketing and Brand, Product design

LEGO toys give users a consistently rewarding experience that stays on-brand no matter how weird building projects get.

Article by Josh Tyson
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3 min read
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