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Marketing and Brand

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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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6 min read
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Five User Experience Lessons from Laura Dern

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Contextual User Studies, Data visualization, Design, Development, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, Product design, Project Management, Prototypes, Research Methods and Techniques, Usability, User Acceptance Testing, User Reported Feedback, Voice & Natural Language, Working With Stakeholders

Potent lessons in improving user-centered designs from an unlikely source: Laura Dern.

Article by Steve Tengler
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8 min read
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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The Customer-Generated Service Revolution

  • Consumer products, Customer Experience, Design, Empathy, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, Social Media Marketing, Social Networking, Tablet, Technology, Vendor-Client Relationships

Service companies that are maintained by their users are growing in numbers and providing a new level of customer experience.

Article by Joe Macleod
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5 min read
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Improve Your Odds when Hiring for UX

  • Design, Design Tools and Software, Employee Experience, Facebook, HTML5, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Personal and Professional Development, Product design, Prototypes, Research Methods and Techniques, Social Media Marketing, Social Networking, Strategy, Team Dynamics, Twitter, Vendor-Client Relationships, Working With Stakeholders

There’s no sure thing when hiring for user-centered design roles, but you can take steps to improve your odds of finding a winner.

Article by Greg Zapar
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7 min read
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Putting Your Content to Work: A user-centric approach to evaluation

  • Analytics and Tracking, Content and Copy, Content Strategy, Design, Information Design and Architecture, Marketing and Brand, Research Methods and Techniques, Search, SEO, and SEM

Taking stock of your content’s punch and relevance to users reveals pathways to rewarding interactions.

Article by Lindy Roux
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4 min read
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