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Marketing and Brand

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Control and Transparency

  • Design, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Privacy and Data Security, Product design, Social Networking, User Acceptance Testing

A study of North American consumers shows that users are comfortable sharing their personal information when they know exactly how it will be used and shared, and are given control over when they are releasing it.

Article by Ilana Westerman
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7 min read
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Romancing the Boomer

  • Apple, Apple iOS, Customer Experience, Design, Development, E-commerce, Empathy, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mac OS, Marketing and Brand, Product design, Software as a Service, Tablet, Technology, Usability

Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.

Article by Suzie Mitchell
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6 min read
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UX and Agile: Tying the knot

  • Agile and Iterative Process, Business Value and ROI, Customer Experience, Data visualization, Design, Development, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Project Management, Prototypes, Research Methods and Techniques, Team Dynamics, User Acceptance Testing, Vendor-Client Relationships, Wireframes, Working With Stakeholders

Like a healthy marriage, combining UX and agile methodologies requires communication, understanding, and compromise.

Article by Michael Lai
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6 min read
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Vulnerable Branding: Keeping your company’s voice honest

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Empathy, Facebook, Form design, Government and Public Services, Information Design and Architecture, Internal Company Dynamics, Marketing and Brand, Technology, Twitter

Effective digital content is an honest and adaptive reflection of an organization’s human core.

Article by Kate Kiefer Lee
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7 min read
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Win a Copy of “Lean UX”

  • Agile and Iterative Process, Business Value and ROI, Contests and Giveaways, Design, Design Theory, Digital Publishing and eBooks, Employee Experience, Information Design and Architecture, Interaction Design, Internal Company Dynamics, Marketing and Brand, Product design, Project Management, Short News, Team Dynamics

Enter to win a copy of Jeff Gothelf’s new book, Lean UX: Applying lean principles to improve user experience.

Article by UX Magazine Staff
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1 min read
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Killed at Launch

  • Business Value and ROI, Content Strategy, Customer Experience, Design, Development, E-commerce, Information Design and Architecture, Internal Company Systems and Intranets, Marketing and Brand, Product Releases and Redesigns, Project Management, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships

A failure to account for UX results in an e-commerce being pulled offline shortly after launch.

Article by Pete Mackie
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4 min read
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