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Marketing and Brand

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Determining an Hourly Rate: A (Sometimes) Necessary Evil

  • Content and Copy, Design, Employee Experience, Employment and Hiring, Marketing and Brand, Personal and Professional Development, Project Management, Usability, Vendor-Client Relationships, Web

Deciding what to charge potential clients as a freelance UXer requires balancing your skill set and replaceability against going rates in the marketplace.

Article by Devan Goldstein
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7 min read
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Hosting a Page Description Workshop

  • Agile and Iterative Process, Data visualization, Design, Design Tools and Software, Internal Company Dynamics, Marketing and Brand, Product design, Project Management, Prototypes, Research Methods and Techniques, Research Tools and Software, Sketching, Technology, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

If you want to create a Page Description Diagram that reflects the needs of your stakeholders, consider inviting them to a Page Description Workshop.

Article by Andrew Wirtanen, Colin Butler
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7 min read
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Embracing the UX Spectrum

  • Consumer products, Design, Design Theory, Empathy, Flow and Immersion, Gaming, Interaction Design, Marketing and Brand, Product design, Research Methods and Techniques, Social Media Marketing, Strategy, Technology, Visual Design, Web

Empathy, creativity and systems thinking play crucial parts in the design of successful experiences and can also foster consensus within the UX community

Article by Jordan Clayton
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7 min read
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How Chief Customer Officers Orchestrate Experiences

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Customer Experience, Employee Experience, Employment and Hiring, Government and Public Services, Healthcare, Internal Company Dynamics, Marketing and Brand, Mobile Technology, Project Management, Social Networking, Team Dynamics, The Business of UX, Working With Stakeholders

When used correctly, a Chief Customer Officer can drive customer experience efforts that change the way a company operates for the better.

Article by Paul Hagen
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4 min read
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Packaging as Media and the Future of Customer Experience

  • Augmented Reality, Customer Experience, Design, E-commerce, Global Products and Localization, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Search, SEO, and SEM, Social Networking, Technology

The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.

Article by Bryan Goodpaster
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7 min read
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The Experience Tells The Story

  • Content and Copy, Design, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Product design, Storytelling, Technology, Usability, Web

An original don of advertising, David Ogilvy’s 11 principles for creating great campaigns still ring true today.

Article by Ted Booth
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