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Three Lessons Learned Doing Content Strategy for a Startup

  • Content and Copy, Content Strategy, Design, Development, Emotion, Flow and Immersion, Interface and Navigation Design, Marketing and Brand, Personal and Professional Development, Product design, Strategy, Technology, Vendor-Client Relationships, Working With Stakeholders

A gig with a startup teaches a seasoned content strategist the real difference between web writing and UX writing.

Article by Ben Barone-Nugent
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4 min read
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Unicorn, Shmunicorn: Be a Pegasus

  • Design, Design Tools and Software, Development, Flow and Immersion, Marketing and Brand, Personal and Professional Development, Product design, Project Management, Psychology and Human Behavior, Software, Technology, Wireframes

That rare creature on the UX landscape with the glittering horn—the one who can design and program—don’t be one of those. Be a Pegasus instead, and fly above it all.

Article by Wayne Greenwood
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4 min read
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Five Steps to Storytelling with Data

  • Analytics and Tracking, Customer Experience, Data visualization, Design, Marketing and Brand, Mobile Applications, Mobile Technology, Psychology and Human Behavior, Technology, Usability, Visual Design

We’re surrounded by more data than ever, and as the mountains of information continue to grow, storytelling techniques can help designers make sense of it all.

Article by Dominic Quigley
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4 min read
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The Future of Web Design is in Our Hands

  • Android, Apple, Content and Copy, Customer Experience, Design, Gestures, Google, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Tablet, Technology, Touch, Usability, Web

The rise of mobile technology has made traditional websites obsolete and the winning designs of the future will be immersive experiences with rich narratives.

Article by Chuck Longanecker
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7 min read
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Review: iOS 7 Gives Us Insight Into the Future of Mobility

  • Apple, Apple iOS, Consumer products, Design, Gestures, Interface and Navigation Design, iPad, iPhone, Marketing and Brand, Microsoft, Microsoft Windows, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Reviews, Usability

Leaving skeuomorphic design behind, iOS 7 offers a light and playful experience, perfectly in tune with the content it is designed to support.

Article by Riccardo Spina
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5 min read
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How to Get the Most from Digital Customer Experience Investments

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Social Media Marketing, Tablet, Technology, The Business of UX, Working With Stakeholders

Companies of all sizes are paying closer attention to customer experience elements in their digital offerings—here are some ways to maximize the ROI.

Article by Adele Sage
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3 min read
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