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Information Design and Architecture

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The RITE Method can be an effective way to integrate user testing and iteration for fast and fluid design.

Article by Jenny Shirey, Quynh Nguyen, Ann Charng
Share:The RITE Way to Prototype
4 min read
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There are some simple things you can do to make sure your designs stay simple and user-centric.

Article by Jared Lewandowski
Share:Refining Simplicity
5 min read
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Paying close attention to the visual path your website creates will reveal opportunities for reaching peak usability.

Article by Tammy Guy
Share:Visual Balance and Weight Allocation for Usability
6 min read
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Pulling top user-centered design talent away from the coasts is challenging, but it can be done using the right approach.

Article by Kyle Murphy
Share:A Midwesterner’s Guide to Recruiting UX Designers
6 min read
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What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
Share:Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
4 min read
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User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
Share:Creating Savvy and Sophisticated User Experiences through Personalization
5 min read
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