- Design, Design Theory, Human factors
The Covid-19 pandemic has put the whole world in a tizzy. It is time we looked at our situation as a Design Thinking challenge.
Article by Priya Dubey
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Human factors
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- Behavioral Science, Consumer products, Design, Empathy, Human factors, Personas
Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.
Article by Kate Matesic
Share:Understanding users by going beyond personas, demographics, and affinity groups
- July 28, 2020
- Design, Development, Employee Experience, Employment and Hiring, Human factors, Internal Company Dynamics, Personal and Professional Development, Team Dynamics, The Business of UX
“Oh, so you make things look pretty?” Years of misconception and we continue to clarify what it is we do.
Article by Olga V. Perfilieva
- Consumer products, Design, Human factors, Interaction Design, Product design, Technology
Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.
Article by Mohan Krishnaraj
- Consumer products, Contextual User Studies, Customer Experience, Design, Empathy, Human factors, Interaction Design, Personas, Psychology and Human Behavior
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?
Article by Gabriel Thomsen
- Consumer products, Customer Experience, Design, Design Theory, Emotion, Human factors, Interaction Design, Personas, Storytelling
I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.
Article by Ashley Bernard
