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Home ›› Consumer products ›› Stop guessing! Decipher your customer intent with touch point analysis.

Stop guessing! Decipher your customer intent with touch point analysis.

by Mohan Krishnaraj
3 min read
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Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.

Today’s customers are more demanding and less forgiving than ever before.

paypal
starbucks
tesoc

These are just a few example of impactful touch point experiences.

post authorMohan Krishnaraj

Mohan Krishnaraj,

Mohan Krishnaraj is a Design leader with over two decades of experience. He is currently the Vice President and Global Head of Digital Design at HARMAN International (A Samsung Company). Under his leadership, his team has won several accolades, including prestigious ones like the Red Dot with a USP that blends design and technology. With learnings from leading universities, he brings strategy and innovation best practices to organisations globally.

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