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Mohan Krishnaraj

Vice President and Global Head, Digital Design | HARMAN International (A Samsung Company)

Mohan Krishnaraj is a Design leader with over two decades of experience. He is currently the Vice President and Global Head of Digital Design at HARMAN International (A Samsung Company). Under his leadership, his team has won several accolades, including prestigious ones like the Red Dot with a USP that blends design and technology. With learnings from leading universities, he brings strategy and innovation best practices to organisations globally.

    Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.

    Article by Mohan Krishnaraj
    Share:Stop guessing! Decipher your customer intent with touch point analysis.
    3 min read
    TouchPoint_ArticleImage

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