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Human-Centered Design

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The Psychology of Trust in AI: Why “Relying on AI” Matters More than “Trusting It”

  • AI in UX, Artificial Intelligence, Cognition, Human-AI Interaction, Human-Centered Design, Psychology, Psychology and Human Behavior, User Research, UX Design

Trusting AI isn’t the goal — relying on it is. This article explores why human trust and AI reliance are worlds apart, and what UX designers should focus on to make AI feel dependable, not human.

Article by Verena Seibert-Giller
IDEAS IN BRIEF
The Psychology of Trust in AI: Why “Relying on AI” Matters More than “Trusting It”
  • The article argues that “reliance,” not “trust,” is the right way to think about users’ relationship with AI.
  • It explains that human trust and AI reliance are driven by different psychological mechanisms.
  • The piece highlights that predictability, transparency, and control make users more willing to rely on AI.
  • It concludes that users don’t need to trust AI as a partner — only rely on it as a dependable tool.
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4 min read

Voice and Immersive Interfaces: Preparing Your Product for the Future of UX

  • Accessibility, Future of Design, Human-Centered Design, Voice & Natural Language, Voice Interfaces

Voice and immersive interfaces are no longer futuristic extras — they’re redefining how we shop, learn, and live. Is your product ready for this shift?

Article by Katre Pilvinski
IDEAS IN BRIEF
Voice and Immersive Interfaces: Preparing Your Product for the Future of UX
  • The article shows that voice and immersive interfaces are becoming mainstream, not experimental.
  • It argues these technologies shine where traditional interfaces fail — in multitasking, accessibility, and spatial understanding.
  • The piece urges a voice-first mindset and a shift toward more natural, human-centered interactions.
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3 min read

Random Acts of Intelligence

  • AGI, AI in UX, AI Orchestration, AI Strategy, Artificial Intelligence, Conversational AI, Digital Transformation, Human-Centered Design, Organizational AI

AI’s promise isn’t about more tools — it’s about orchestrating them with purpose. This article shows why random experiments fail, and how systematic design can turn chaos into ‘Organizational AGI.’

Article by Yves Binda
IDEAS IN BRIEF
Random Acts of Intelligence
  • The article critiques the “hammer mentality” of using AI without a clear purpose.
  • It argues that real progress lies in orchestrating existing AI patterns, not chasing new tools.
  • The piece warns that communication complexity — the modern Tower of Babel — is AI’s biggest challenge.
  • It calls for outcome-driven, ethical design to move from random acts to “Organizational AGI.”
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5 min read

Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking

  • AI Ethics, AI in UX, Artificial Intelligence, ChatGPT, Design Thinking, Design Tools and Software, Human-Centered Design, LLM, Research Methods and Techniques, UX Research

Mashed potatoes as a lifestyle brand? When AI starts generating user personas for absurd products — and we start taking them seriously — it’s time to ask if we’ve all lost the plot. This sharp, irreverent critique exposes the real risks of using LLMs as synthetic users in UX research.

Article by Saul Wyner
IDEAS IN BRIEF
Have SpudGun, Will Travel: How AI’s Agreeableness Risks Undermining UX Thinking
  • The article explores the growing use of AI-generated personas in UX research and why it’s often a shortcut with serious flaws.
  • It introduces critiques that LLMs are trained to mimic structure, not judgment. When researchers use AI as a stand-in for real users, they risk mistaking coherence for credibility and fantasy for data.
  • The piece argues that AI tools in UX should be assistants, not oracles. Trusting “synthetic users” or AI-conjured feedback risks replacing real insights with confident nonsense.
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22 min read

You Can Automate a 787 — You Can Automate a Company

  • AI Agents, Artificial Intelligence, Conversational AI, Digital Transformation, Human-Centered Design, LLM, Organizational AI, User Experience, Voice Interfaces

If we can automate a 787, why not an entire company? Discover how conversational AI and intelligent ecosystems are reshaping the future of work.

Article by Robb Wilson
IDEAS IN BRIEF
You Can Automate a 787 — You Can Automate a Company
  • The article explores how automating a plane cockpit led to deeper insights about business automation.
  • It shows how conversational AI and agent-based systems can reduce cognitive load and improve decision-making.
  • It argues that organizations need intelligent ecosystems — not just tools like ChatGPT — to thrive in the age of automation.
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8 min read

The Post-UX Era

  • Artificial Intelligence, Human-Centered Design, UX Design

In the Post-UX Era, usability is the baseline. What truly sets products apart now? Emotion, story, and human connection. Discover why the future of design lies not in perfect flows, but in unforgettable experiences.

Article by Nate Schloesser
IDEAS IN BRIEF
The Post-UX Era
  • The article argues that UX has matured into a baseline expectation — usable, accessible, and consistent design is no longer a competitive edge but a standard.
  • It introduces the concept of HX (Human Experience), emphasizing emotional connection, identity, and narrative as the new frontier for impactful digital design.
  • Through sharp insights and vivid examples, it urges designers to move beyond flowcharts and functionality and toward crafting experiences that resonate, surprise, and feel human.
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7 min read
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