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Home ›› Human-Centered Design

Human-Centered Design

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UX Promptly Needed: a Railway Digital Transformation Story

  • AI in UX, Artificial Intelligence, Design Thinking, Digital Transformation, Human-Centered Design, Innovation, UX Design

When a traveler loses her bag, a simple UX flaw turns inconvenience into chaos. What if smart design and AI could turn that moment into a story of trust instead?

Article by Krystian M. Frahn
IDEAS IN BRIEF
UX Promptly Needed: a Railway Digital Transformation Story
  • The article shows how poor UX design in railway lost and found systems creates frustration and inefficiency for passengers and staff.
  • It argues that applying human-centered design and AI-powered tools, such as QR-based tracking and digital reporting, could transform the process into a seamless, trust-building experience.
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3 min read

UX is More Than Screens: The Art of Designing Emotions

  • Artificial Intelligence, Design Thinking, Digital Transformation, Empathy, Human-Centered Design, UX Strategy

UX isn’t just about screens — it’s about feelings. This article explores why the future of UX depends on blending artificial and emotional intelligence to create truly human experiences.

Article by Krystian M. Frahn
IDEAS IN BRIEF
UX is More Than Screens: The Art of Designing Emotions
  • The article shows how Steve Jobs’ shift from “form follows function” to “form follows emotion” transformed design into a deeply human practice centered on empathy.
  • It explains that emotions drive perception, usability, and loyalty — making emotional intelligence essential to meaningful user experiences.
  • The piece argues that the future of UX lies in uniting artificial and emotional intelligence to create technology that feels truly human.
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6 min read

The Frame, the Illusion, and the Brief

  • Cognition, Critical Thinking, Design Process, Design Thinking, Human-Centered Design, UX Strategy

As AI takes on more of the solution work, the real craft of design shifts to how we frame the problem. This piece explores why staying with uncertainty and resisting the urge to rush to answers may be a designer’s most powerful skill.

Article by Morteza Pourmohamadi
IDEAS IN BRIEF
The Frame, the Illusion, and the Brief
  • The article highlights that as AI takes over more of the solution work, the designer’s true craft lies in framing the problem rather than rushing to solve it.
  • It shows how cognitive biases like the need for closure or action bias can distort our perception, making careful problem framing essential for clarity and creativity.
  • The piece argues that framing is itself a design act — a practice of staying with uncertainty long enough to cultivate shared understanding and more meaningful outcomes.
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3 min read

Flow State Design: Applying Game Psychology to Productivity Apps

  • Design Psychology, Design Thinking, Game Design, Human-Centered Design, Psychology, User Experience

What if your productivity app could keep you as focused as your favorite game? This article explores how game design psychology can transform everyday tools into experiences that spark flow, focus, and real engagement.

Article by Montgomery Singman
IDEAS IN BRIEF
Flow State Design: Applying Game Psychology to Productivity Apps
  • The article shows how principles from game design can help productivity tools create and sustain a flow state.
  • It explains that games succeed by balancing challenge and skill, providing clear goals, and offering immediate feedback — elements most productivity apps lack.
  • The piece argues that applying these psychological insights could make work tools more engaging, adaptive, and motivating.
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12 min read

The Psychology of Trust in AI: Why “Relying on AI” Matters More than “Trusting It”

  • AI in UX, Artificial Intelligence, Cognition, Human-AI Interaction, Human-Centered Design, Psychology, Psychology and Human Behavior, User Research, UX Design

Trusting AI isn’t the goal — relying on it is. This article explores why human trust and AI reliance are worlds apart, and what UX designers should focus on to make AI feel dependable, not human.

Article by Verena Seibert-Giller
IDEAS IN BRIEF
The Psychology of Trust in AI: Why “Relying on AI” Matters More than “Trusting It”
  • The article argues that “reliance,” not “trust,” is the right way to think about users’ relationship with AI.
  • It explains that human trust and AI reliance are driven by different psychological mechanisms.
  • The piece highlights that predictability, transparency, and control make users more willing to rely on AI.
  • It concludes that users don’t need to trust AI as a partner — only rely on it as a dependable tool.
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4 min read

Voice and Immersive Interfaces: Preparing Your Product for the Future of UX

  • Accessibility, Future of Design, Human-Centered Design, Voice & Natural Language, Voice Interfaces

Voice and immersive interfaces are no longer futuristic extras — they’re redefining how we shop, learn, and live. Is your product ready for this shift?

Article by Katre Pilvinski
IDEAS IN BRIEF
Voice and Immersive Interfaces: Preparing Your Product for the Future of UX
  • The article shows that voice and immersive interfaces are becoming mainstream, not experimental.
  • It argues these technologies shine where traditional interfaces fail — in multitasking, accessibility, and spatial understanding.
  • The piece urges a voice-first mindset and a shift toward more natural, human-centered interactions.
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3 min read
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