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Home ›› Flow and Immersion ›› Page 2

Flow and Immersion

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The Anatomy of a Form

  • Content and Copy, Content Strategy, Customer Experience, Design, Flow and Immersion, Form design, Information Design and Architecture

The line-by-line guide to making your online form easy for users to fill out without extraneous errors and missed conversions.

Article by Andy Grogan
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7 min read
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How to Game Friction for Better UX

  • Consumer products, Content and Copy, Design, Design Tools and Software, Flow and Immersion, Gaming, Information Design and Architecture, Interface and Navigation Design, Motion and Animation, Product design, Visual Design

Friction serves different purposes in game design and experience design, and practitioners in each camp can learn a thing or two from the other.

Article by Clint Schnee
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5 min read
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The Environmental Cues that Affect our Online Decisions

  • Analytics and Tracking, Consumer products, Content and Copy, Content Strategy, Decision Architecture, Design Tools and Software, E-commerce, Flow and Immersion, Form design, Heuristics, Information Design and Architecture, Interface and Navigation Design, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Visual Design

Users assess the perceived cognitive load of engaging with your product or service based on environmental cues they might not even be aware of—design accordingly.

Article by Liraz Margalit
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6 min read
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The Simplicity Cycle: Soda, Swordsmen, and Road Maps

  • Business Value and ROI, Content and Copy, Content Strategy, Design, Flow and Immersion, Information Design and Architecture, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Simplicity

In an excerpt from The Simplicity Cycle, author Dan Ward explains how to leverage complexity and simplicity to achieve goodness in design.

Article by Dan Ward
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13 min read
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The 3 Most Powerful Heuristics Designers Can Use

  • Content and Copy, Content Strategy, Design, Design Tools and Software, Emotion, Flow and Immersion, Heuristics, Information Design and Architecture, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, User Acceptance Testing

Leveraging the subconscious rules we follow surrounding availability, affect, and representativeness can reduce friction in experience design.

Article by Margaret Kelsey
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4 min read
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