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Flow and Immersion

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Stop Sprinkling Emotion, Start Creating Magic and Meaning

  • Analytics and Tracking, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, Emotion, Flow and Immersion, Information Design and Architecture, Interface and Navigation Design, Internal Company Dynamics, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Strategy, User Reported Feedback

Products and services that build deeper connections with customers are the result of a design process infused with emotion.

Article by Amanda O'Grady
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10 min read
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Take Insights in Stride: Using iterative experiments in product development

  • Agile and Iterative Process, Consumer products, Customer Experience, Design, Development, Flow and Immersion, Form design, Product design, Product Releases and Redesigns, Project Management, Usability, User Acceptance Testing

Adapting to user feedback in a timely and effective manner can be difficult, so product managers need a framework to process and analyze user engagement.

Article by Max Rosenbaum, Steven Cohn
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5 min read
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15 Ethereal Examples of Ghost Buttons in Action

  • Content and Copy, Content Strategy, Design, Design Tools and Software, Emotion, Flow and Immersion, Interface and Navigation Design, Twitter, Visual Design

As a UI trend, ghost buttons have many advantages, but implementing them effectively requires close attention to visual design elements.

Article by Zack Rutherford
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7 min read
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Becoming a More Thoughtful User Experience Designer

  • Design, Design Tools and Software, Empathy, Flow and Immersion, Internal Company Dynamics, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Strategy, Team Dynamics, Working With Stakeholders

The difference between creating good experiences and amazing experiences often comes down to how thoughtful we can remain during the design process.

Article by Jake Lee Haugen
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8 min read
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Poetry in Motion

  • Augmented Reality, Consumer products, Content and Copy, Content Strategy, Data visualization, Design, Design Tools and Software, Flow and Immersion, Gestures, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Ubiquitous Computing, Video, Visual Design

How will augmented virtual reality force us to rethink the way we browse and consume information on the Internet?

Article by Adam Ferns
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6 min read
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