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Empathy

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How We Listened to Our Users and Made a Better Product

  • Behavioral Science, Business Value and ROI, Content Strategy, Contextual User Studies, Customer Experience, Direct Observation Research, Empathy, Enterprise Products, Interaction Design
Three Tried and Tested Ways to Understand What Users Want
Article by Antonio Rotolo
IDEAS IN BRIEF
How We Listened to Our Users and Made a Better Product

Users may know their needs and problems but it can be difficult to articulate them. In this article, the author provides a brief exploration of some approaches that might be helpful.

  1. Analysing users’ behaviour and their interaction with the product.
  2. Talking to users
  3. Collecting feedback and conducting A/B testing to iterate from ideas.

Read the full article to learn how the founders at Ludwig used this approach on their product.

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5 min read

Design Killer, Killer Design

  • Behavioral Science, Design, Emotion, Empathy, Internal Company Dynamics

Questions to get the most value out of your internal or external design teams.

Article by Jonathan Ng
IDEAS IN BRIEF
Design Killer, Killer Design
  • Critique is a vital component of the design process as it enables improvement. However, it has to be well-thought-through to be beneficial for the design process.
  • 3 key questions might help to provide constructive feedback: What is the purpose behind the design? Are the design principles respected? Is there a visual hierarchy of elements/information?

Read the full article to learn a helpful method for and some key ingredients for design critiques.

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4 min read

6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher

  • Design, Empathy, Human factors, Personas, Product design, Remote Research, Research Methods and Techniques

A few tips by a UX researcher on how to make the utmost of remote interviews

Article by Michelle Natalie Susanto
IDEAS IN BRIEF
6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher
  • In the past year, UX researchers encountered numerous challenges because of the new shift to remote work.
  • Some of the major issues consisted in recruiting respondents, online ghosting, unstable internet connection, and misunderstandings, among others.
  • Gaining some additional data beyond the interview, or repetitively communicating your question might prevent some of the problems and allow to run the interview efficiently for both sides.

Read the full article for perspective from a UX researcher on six relatable struggles of remote interview sessions and ideas on how to solve them.

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8 min read

The UX of default settings in a product

  • Business Value and ROI, Consumer products, Empathy, Interface and Navigation Design, iPhone

How default settings are essential to providing better customer experience and diminish users’ decision fatigue.

Article by Rohith M S
IDEAS IN BRIEF
The UX of default settings in a product
  • Default settings play a much bigger role in our experience with products than we may realize.
  • Learning how to use new products might be strenuous and this is often aggravated by decision fatigue experienced by users.
  • By providing pre-selected values default settings ease customers experience and eliminate the inconvenience of wasting time on selecting all the preferences autonomously

Read the full article to learn more about how to design for default settings.

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6 min read

Why cross-cultural design really matters

  • Accessibility, Design, Empathy, Product design

Learn how to address differences in cultural background to design products that provide exceptional customer experience in every corner of the world.

Article by Sofia Gomes
IDEAS IN BRIEF
Why cross-cultural design really matters
  • When expanding a product internationally, it is essential to bear in mind users’ cultural background.
  • A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
  • It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.

Read the full article to learn more about designing for different cultural backgrounds.

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9 min read

Trauma-informed design: understanding trauma and healing

  • Empathy

Why designers and creators should adopt trauma-informed design principles to help communities heal and build trust in products and services.

Article by Hera Hussain
IDEAS IN BRIEF
Trauma-informed design: understanding trauma and healing
  • Trauma-informed approach to design allows to consider how traumatic experiences affect users and find inclusive solutions that will meet their needs.
  • By following specific principles, it is possible to unlock the transformative power that design might have for human beings.
  • Above all it is necessary to prioritize user safety and prevent re-traumatization by conducting an in-depth research of users’ fears and needs.
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9 min read
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