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Empathy

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Design for the Blind

  • Accessibility, Customer Experience, Design, Empathy, Human factors, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine

Tips on how to design for the blind.

Article by Oscar Gonzalez
IDEAS IN BRIEF
Design for the Blind

The author explains how to design for people using Assistive Technologies and offers 5 tips.

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Human-Centered Design Dies at Launch

  • Accessibility, Customer Experience, Design, Design Theory, Empathy, Usability, UX Education, UX Magazine

Bad things happen as we stop solving people problems and start solving business problems

Article by Jesse Weaver
IDEAS IN BRIEF
Human-Centered Design Dies at Launch
  • Even though every designer considers their most important stakeholder, this might only be good on paper
  • The problem is that as a company moves through each phase of the design process, the organization’s incentives can fall farther out of alignment with the needs of the people using the product and align more with the needs of the business.
  • The author walks through each designing phase, using a ride-sharing app as an example:
    1. Initial concept development/MVP (people problem)
    2. Reach product/market fit (product problem)
    3. Scale up (business problem)
    4. Cash out (market problem)
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Why We Need to Design Dialogue… Now

  • Customer Experience, Design, Emotion, Empathy, Usability, UX Education, UX Magazine

Thinking of designing dialogue? Here are some more reasons for you to start doing it.

Article by Fred Dust
IDEAS IN BRIEF
Why We Need to Design Dialogue… Now
  • The author talks about his book “Making Conversation”, his design projects for the last 18 months, and shares what he’s learned about designing dialogue in the last year:
    • Dialogue always works
    • Difference matters
    • Adding creativity maximizes joy
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Why We Need to Design Dialogue... Now

How to Design a Chatbot Personality

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design, Design Theory, Emotion, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas, Voice & Natural Language

Designing a chatbot personality? Here are some tips that might help you do it.

Article by Anonymous
IDEAS IN BRIEF
How to Design a Chatbot Personality
  • The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
  • Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
  • The author suggests the following steps for designing a chatbot personality:
    • Start with the chatbot’s role
    • Flesh out the job description
    • Select your chatbot’s gender
    • Select your chatbot’s age
    • Create a thumbnail biography
    • Give your chatbot a name
    • Visualize your chatbot
    • Bring it to life!
  • Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.
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How to Design a Chatbot Personality

How To Empower An Organization Through Design?

  • Customer Experience, Design, Empathy, Employee Experience, Usability, UX Education, UX Magazine
Article by Viktor Dopke
IDEAS IN BRIEF
How To Empower An Organization Through Design?
  • The author believes that the following reasons are why design/branding/marketing agencies end up damaging the image of design as a tool for getting results:
    • Lots of jargon and little to no action at a fundamental level.
    • Large companies with “foolproof” processes.
    • Fake cases and invented touch points
    • Romanticized view of consumers
  • In order to centralize an organization, designers need to map its interdependence relationships and understand how a project can strengthen all sectors in an equal way.
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How to empower an organization through design?

Dealing with Impostor Syndrome as a User Researcher

  • Behavioral Science, Customer Experience, Design, Design Theory, Emotion, Empathy, Human factors, Research Methods and Techniques, Usability, UX Education, UX Magazine

Feeling like a fraud? Everyone can experience impostor syndrome when trying something new and user researchers aren’t an exception. However, there are ways to ease this feeling and embrace the fear of failure. It’s time we started dealing with impostor syndrome. Let’s find out the ways to do that.

Article by Nikki Anderson
IDEAS IN BRIEF
Dealing with Impostor Syndrome as a User Researcher
  • Nikki Anderson-Stanier, Founder at User Research Academy, shares her perspective on:
    • Their definition of imposter syndrome
    • Author’s experience of managing impostor syndrome throughout her career
    • Ways impostor syndrome manifests in user research
  • There are some ways to ease the feeling of being an impostor and embrace the fear of failure:
    • Try a different method or push yourself to present research in a new way.
    • Learn how to take feedback in stride.
    • Own and celebrate your achievements.
    • See yourself as a work-in-progress.
    • If you don’t know, ask for help.
    • Remember you are the expert on this subject.
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