Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
When expanding a product internationally, it is essential to bear in mind users’ cultural background.
A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.
Read the full article to learn more about designing for different cultural backgrounds.