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*and accelerators, incubators, studios, leadership programs, etc.

There Is No Transformation Without Integration
  • The article covers the whole process of integrating transformation
  • The author unpacks the following ideas:
    • The Journey Outward
    • Campbell’s Model of the hero’s journey
    • Moving from mythological adventure to practical deed
    • Integrating a transformative experience
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There Is No Transformation Without Integration

Designers understand people who they might impact, and create with others who they definitely impact, but still…in ways that might affect their work. Is it time to become self-aware? Read more in the article below.

Designers: Your self-insight is as bad as everyone else’s
  • The article explores whether designers should or should not be as self-aware as they are about other people in their work.
  • The author gives examples of what self-awareness looks like and why designers need to start analyzing themselves before they start analyzing users.
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Tips on how to design for the blind.

Design for the Blind

The author explains how to design for people using Assistive Technologies and offers 5 tips.

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Bad things happen as we stop solving people problems and start solving business problems

Human-Centered Design Dies at Launch
  • Even though every designer considers their most important stakeholder, this might only be good on paper
  • The problem is that as a company moves through each phase of the design process, the organization’s incentives can fall farther out of alignment with the needs of the people using the product and align more with the needs of the business.
  • The author walks through each designing phase, using a ride-sharing app as an example:
    1. Initial concept development/MVP (people problem)
    2. Reach product/market fit (product problem)
    3. Scale up (business problem)
    4. Cash out (market problem)
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Thinking of designing dialogue? Here are some more reasons for you to start doing it.

Why We Need to Design Dialogue… Now
  • The author talks about his book “Making Conversation”, his design projects for the last 18 months, and shares what he’s learned about designing dialogue in the last year:
    • Dialogue always works
    • Difference matters
    • Adding creativity maximizes joy
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Why We Need to Design Dialogue... Now

Designing a chatbot personality? Here are some tips that might help you do it.

How to Design a Chatbot Personality
  • The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
  • Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
  • The author suggests the following steps for designing a chatbot personality:
    • Start with the chatbot’s role
    • Flesh out the job description
    • Select your chatbot’s gender
    • Select your chatbot’s age
    • Create a thumbnail biography
    • Give your chatbot a name
    • Visualize your chatbot
    • Bring it to life!
  • Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.
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How to Design a Chatbot Personality

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