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Empathy

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Learn how to address differences in cultural background to design products that provide exceptional customer experience in every corner of the world.

Why cross-cultural design really matters
  • When expanding a product internationally, it is essential to bear in mind users’ cultural background.
  • A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
  • It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.

Read the full article to learn more about designing for different cultural backgrounds.

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Why designers and creators should adopt trauma-informed design principles to help communities heal and build trust in products and services.

Trauma-informed design: understanding trauma and healing
  • Trauma-informed approach to design allows to consider how traumatic experiences affect users and find inclusive solutions that will meet their needs.
  • By following specific principles, it is possible to unlock the transformative power that design might have for human beings.
  • Above all it is necessary to prioritize user safety and prevent re-traumatization by conducting an in-depth research of users’ fears and needs.
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How can we use design to prioritize human interaction and spend less time on our screens?

Staying Human in the Age of Big Tech
  • It’s important to evaluate tech’s continued development with a critical eye and define what overreach is and isn’t. UX designers have to use a human-first mindset in their work.
  • Users should be given control of how much screen time or application experience they want to consume. However, many services don’t give that choice using addictive technologies like endless newsfeed or autoplay.
  • When adopting technology to new mediums, it’s vital that we keep two things in mind. One: Are we creating technology for technology’s sake? And two: how does this impact current societal habits?
  • We need to consider the nuances of everyday life and consider the physical and digital realities for how the designs we create are used.
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Who could have imagined the new vocabulary, behaviors, and habits we’d all acquire in one short year?

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