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Emotion

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By mitigating the feeling in users of being watched and judged, you can get better data from testing sessions—especially when working with kids.

Article by Nick Shim
Share:Building a Rapport with Kids for User Testing
3 min read
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Sexy design has it’s place in enterprise software, so long as you know what sexy is to your users.

Article by Mick McGee
Share:Is there Room for Sexy in Enterprise Design?
5 min read
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Home to The Wizarding World of Harry Potter, Diagon Alley, Universal Studios is also a source of guidance and inspiration for experience designers.

Article by Tony Albanese
Share:Four Things I Learned about UX at Universal Studios
6 min read
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A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
Share:Persona Grata
6 min read
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Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article by Joe Macleod
Share:Using Post-Service Personas to Design Closure Experiences
3 min read
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A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
Share:How to Use Persona Empathy Mapping
5 min read
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