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Friction Science: Why Users Drop Off

  • Behavioral Design, Cognition, User Experience, User Psychology, UX Design

Find out why users really abandon your product. It’s not the button color or spacing. It’s something deeper.

Article by Tushar Deshmukh
IDEAS IN BRIEF
Friction Science: Why Users Drop Off
  • The article explains that users don’t abandon products because of bad design, but because of psychological friction that makes them uncomfortable.
  • It identifies four types of friction: cognitive, emotional, behavioral, and interaction.
  • The piece emphasizes that designers must focus on cognitive pathways and mental flow, not just visual interfaces, to keep users engaged.
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5 min read

From Guidance to Manipulation: the New Reality of UX

  • Behavioral Design, Design Ethics, Ethical Design, UX Design

Find out how modern UX design is starting to prioritize manipulation over empathy.

Article by Disha Shenoy
IDEAS IN BRIEF
From Guidance to Manipulation: the New Reality of UX
  • The article shows how modern UX is moving from supporting users to subtly changing their behavior.
  • It uses Instagram’s layout change as an example of how habits are used to get people to interact with content more.
  • The piece suggests that designers now have to choose between helping users and following growth targets.
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4 min read

Usability, Accessibility, and Inclusivity

  • Accessibility, Human-Centered Design, Inclusive Design, Usability, UX Design

Learn how usability, accessibility, and inclusivity connect under the idea of human-centered design.

Article by Paivi Salminen
IDEAS IN BRIEF
Usability, Accessibility, and Inclusivity
  • The article shows that usability, accessibility, and inclusivity are different concepts that work together to create good design.
  • It explains that accessibility removes barriers for disabled users, while inclusivity designs for all types of human diversity.
  • The piece emphasizes that great design needs all three: usability makes things easy, accessibility makes them possible, and inclusivity makes them fair.
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3 min read

The Psychology of Color in UI/UX Design

  • Color Psychology, Design Thinking, Product Design, UI Design, UX Design

Discover how smart color choices influence user emotions, behavior, and digital experiences.

Article by Upeksha Sandeepani
IDEAS IN BRIEF
The Psychology of Color in UI/UX Design
  • The article shows that color acts as a psychological factor in design, influencing how users feel and behave before they even notice layout or text.
  • It reveals that thoughtful color choices convey meaning more quickly than words, making interfaces feel more intuitive and emotionally engaging.
  • The piece argues designers must see color as a communication tool that conveys emotion, culture, and brand, not just decoration.
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4 min read

The Psychology Gap: Why Teams Misinterpret User Behavior

  • Design Thinking, Product Design, User Experience, User Psychology, User Research, UX Design

Learn why products fail despite good design.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Psychology Gap: Why Teams Misinterpret User Behavior
  • The article explains why teams misread users: designers work in calm environments while users operate under stress and distraction, creating a gap between how products are built and how they’re actually used.
  • It shows how team biases, assuming users will “figure it out” or projecting their own behavior, turn assumptions into bad design before testing even begins.
  • The piece argues products fail because teams misunderstand how users think and feel, not because screens are wrong, and fixing this means designing for emotion, not just logic.
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8 min read

Designing for Oops

  • Design Theory, Design Thinking, Healthcare, Human factors, Usability, User Experience

Learn why healthcare blames human error instead of fixing broken design, and what needs to change.

Article by Paivi Salminen
IDEAS IN BRIEF
Designing for Oops
  • The article explains why mistakes happen, not because we’re careless, but because most systems are built as if humans never mess up.
  • It demonstrates how slips (doing the wrong thing) and mistakes (thinking the wrong thing) require different solutions, including better design for slips and a deeper understanding of mistakes.
  • The piece outlines how aviation and factories prevent errors by removing blame, allowing workers to stop production when something’s off, and designing systems that make it difficult to do the wrong thing, and asks why healthcare hasn’t done the same.
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4 min read
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