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Discover how to create a user-centered experience by designing for the Locus of Attention.

Article by Vero Vanden Abeele
Why Skilled UX Designers Are (Like) Magicians
  • The article is built around the term “locus of attention”, which refers to the focus of attention, including not only the actively chosen object but also anything that grabs one’s attention, including cases where selective attention wanders off.
  • The manipulation of users’ attention is essential in UX design, as the locus of attention determines what will be noticed and what will be ignored.
  • A skilled UX designer should know how to grab, hold and relocate the locus of attention.
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14 min read
Striking the right balance between inspiration and innovation might be hard. Let’s explore how to effectively get inspiration from others without losing that magic spark, including some do’s and don’ts along the way.
Article by Peter Ramsey
Copying Designs Doesn’t Work, And Here’s Why
  • The author speculates on the right balance between drawing inspiration from existing designs and creating original work and provides some do’s and don’ts of implementing inspiration.
  • Copying another’s design may result in losing the key elements that make it work, making it difficult to replicate the original experience.
  • Designers can use inspiration as a starting point rather than a destination to fuel creativity.
Share:Copying Designs Doesn’t Work, And Here’s Why
6 min read

Balancing Creativity and Analysis to Solve Complex Problems.

Article by Nate Schloesser
The Art & Science of Design
  • The article explores the balance between subjective creativity and objective analysis in design.
  • From the author’s perspective, designerʼs priorities should include:
    • Experimenting with new ideas;
    • Remaining receptive to feedback;
    • Relying on data analysis to refine and enhance their designs;
    • Generating solutions that positively impact society’s accessibility, sustainability, and social justice.
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12 min read

In a world of attention-grabbing headlines, it’s more important than ever to critically evaluate claims of “dead” concepts and practices.

Article by Rich Nadworny
Bring out your dead!
  • From author’s perspective, labeling concepts or practices as “dead” has become commonplace, but such claims are often superficial and driven by commercial interests.
  • The media industry tends to favor sensationalism over substantive analysis, which can lead to oversimplification of complex issues.
  • The excitement of design and innovation lies in its evolution and rediscovery, as it continuously gets better through trial and error over time. It’s important to critically evaluate trends and consider the broader context.
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3 min read

The insights on how leadership can make or break innovation and design projects.

Article by Rich Nadworny
The Leadership Leverage Points In A Design And Innovation System
  • According to the author, ,weaknesses in the design thinking process can often be traced back to leadership’s failure to support the project.
  • Leaders can maximize their impact on innovation and design by creating a compelling story, being clear about the consequences of not buying in, and implementing ongoing assessments to amplify successful practices.
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4 min read
Article by Nate Schloesser
Using AI to Break Down Barriers in UX Design
  • In the article, the author explores the potential AI has to enhance accessibility in UX design by learning and adapting to individual users with disabilities.
  • The article covers these 7 techniques for enhancing accessibility with AI:
    • Text-to-Speech and Speech-to-Text
    • Image Recognition and Description
    • Voice Recognition
    • Personalization and Adaptation
    • Predictive Text and Autocomplete
    • Context-Aware Computing
    • Assistive Technologies
  • The demand for accessible and inclusive design will continue to increase, making it crucial for designers and developers to stay up-to-date on the latest advances in AI and accessibility.
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11 min read

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