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Design

Read these first

As Design expands into the realms of solving business problems, strategic scenarios, customer experience and services… What is Design today, and who are Designers?

Article by Anish Joshi
Share:Dangerous times in Design
6 min read
ArticleImageDangerousTimes

From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.

Article by Toby Trachtman
Share:What Tools does 15 Years in the Theater give to a UX Designer?
3 min read
ArticleImageTheater

Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

Article by Kate Matesic
Share:Understanding users by going beyond personas, demographics, and affinity groups
4 min read
ArticleImageBeyondPersonas

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