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Beyond Making Things Look Pretty: The Role of a Product Designer

  • Design, Development, Employee Experience, Employment and Hiring, Human factors, Internal Company Dynamics, Personal and Professional Development, Team Dynamics, The Business of UX

“Oh, so you make things look pretty?” Years of misconception and we continue to clarify what it is we do.

Article by Olga V. Perfilieva
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4 min read
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Stop guessing! Decipher your customer intent with touch point analysis.

  • Consumer products, Design, Human factors, Interaction Design, Product design, Technology

Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.

Article by Mohan Krishnaraj
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3 min read
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How real-life experiences can be transformed in the digital world

  • Consumer products, Contextual User Studies, Customer Experience, Design, Empathy, Human factors, Interaction Design, Personas, Psychology and Human Behavior

Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?

Article by Gabriel Thomsen
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5 min read
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How to Tell Stories Everywhere in Your Design Process

  • Consumer products, Customer Experience, Design, Design Theory, Emotion, Human factors, Interaction Design, Personas, Storytelling

I believe that we can become more impactful designers by listening to stories deeply and telling them strategically in all activities of the design process.

Article by Ashley Bernard
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3 min read
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Using UX Design to Build a Sustainable Future

  • Content Strategy, Design, Development, Form design, Human factors, Interaction Design, Product design, Technology, Technology for the Common Good

Transformation has to be driven by everybody, not just by climate groups, and we have a responsibility to use our influence to drive this.

Article by Katie O’ Connor
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5 min read
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