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Home ›› Design ›› Page 42

Design

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100 Things I Know About Design

  • Design, Simplicity, Storytelling

A thought-provoking set of reflections that will help to take a deep dive into the essence of design.

Article by Dan Saffer
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100 Things I Know About Design

Dan Saffer, a leading product designer with extensive experience, shares the hard-learned lessons on design. All there is to know about design condensed to 100 nuggets of wisdom

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8 min read

Naming Personalized Playlists at Spotify

  • Customer Experience, Design

By thoughtfully choosing playlists names, Spotify aims at providing engaging customer experience that helps to connect and communicate with users.

Article by Diane Murphy
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Naming Personalized Playlists at Spotify
  • With the rapid increase of personalized playlists on Spotify, playlists naming has become a strategic process that has to be well-thought-out.
  • A playlist name has a key role in conveying its content to users. That is why not only it has to be catchy, but it should also reflect the list of songs/podcasts in a clear manner.
  • Personalizing playlists names helps creating emotional bonds and simplifies decision-making for users.
  • UX writing for playlists names consists of several stages ranging from “namestorming” to usability testing.
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5 min read

User Journey Mapping for Complex Enterprise Systems

  • Customer Experience, Design, Design Theory, Enterprise Products, Project Management, Strategy

At its most basic, journey mapping is a compilation of user goals and actions into a timeline. Here we show insightful details that add value to the design process.

Article by Bansi Mehta
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User Journey Mapping for Complex Enterprise Systems

Journey maps are meant to demonstrate the holistic user experience. Here are 5 ways that using journey maps can help with organizing complex enterprise systems:

  1. Drive the organization’s outlook from inside-out to outside-in
  2. Create a common vision that is followed across the company
  3. Enable departments to own responsibility of key touchpoints
  4. Target specific areas of improvement
  5. Help make sense of problem areas in work processes

Read the full article for more some journey map examples and more information on how they can help simplify complex systems.

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3 min read

The Full Loop Analytics Framework

  • Behavioral Science, Business UX Leaders, Business Value and ROI, Data visualization, Design

A framework to take organizations from output to outcome focused product metrics.

Article by Sol Mesz
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The Full Loop Analytics Framework

A few months ago, while creating a metrics dashboard for a client I had an epiphany: “if a product is only viable when User, Product and Business are equally present (thinking of the product triad), how come most of the existing frameworks focus on isolated parts of the trilogy?”

I created a framework for considering all 3 parts of the equation:

  1. Key Experience Indicators measure the relationship between User and Product, understanding product performance as a result of user satisfaction.
  2. Key Performance Indicators measure the impact of product performance on business results. In other words, KPIs look at product metrics in terms of business results.
  3. Key Business Indicators measure how user experience impacts business results.

This way fo measuring performance:

  • provides a holistic view of product performance,
  • makes sure that improvements in one area don’t have a negative impact on others,
  • and ensures that everybody is thinking in outcomes (company-wide results) rather than outputs (individual metrics)

Read the full article below for information on each triad, how I created the framework, and ways of applying it to your organization.

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9 min read

App login design: Choosing the right user login option for your app

  • Accessibility, Customer Experience, Design, Form design, Interaction Design, Interface and Navigation Design, Psychology and Human Behavior

When deciding on your app’s login method, choosing between security and user convenience is a balancing act. Here are best practice login options and their metrics.

Article by Joseph Russell
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App login design: Choosing the right user login option for your app

  • When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. This article explores some options and the pros and cons of each.

  • There are 4 common options to consider when designing an app login screen: an email with password login and registration UX, social and third-party login UX, mobile login and registration UX, multi-factor login and registration UX.

    • Password login. Passwords are common but it can be hard for the user to remember all passwords. That is why security breaches could be caused by using password managers and using the same password for various apps/sites.
    • Social login and third-party login. Users are grateful for having one less password to memorize, and developers happy with high conversions and all the data they receive asses to. This method is mobile-friendly and free to use. But developers have to rely on the 3rd party security and expect to lose users who do not trust social media.
    • Mobile number login. The mobile number tends to be a much more unique identifier, and this method doesn’t require the user to remember passwords. On the other side, mobile numbers could change, and migrating accounts becomes complicated.
    • Multi-factor authentication (MFA). Its main strength is security. You can find temporary pins, third-party authenticator apps, retina, biometrics, or fingerprint, among MFA methods. Often, it requires a second device that can be stolen.

    Read the full article for a more in-depth breakdown of each login option.

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9 min read
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