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6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher

  • Design, Empathy, Human factors, Personas, Product design, Remote Research, Research Methods and Techniques

A few tips by a UX researcher on how to make the utmost of remote interviews

Article by Michelle Natalie Susanto
IDEAS IN BRIEF
6 Reasons Why Remote Interview Session is Hard to Execute: a reflection by a frustrated, screen-fatigue user researcher
  • In the past year, UX researchers encountered numerous challenges because of the new shift to remote work.
  • Some of the major issues consisted in recruiting respondents, online ghosting, unstable internet connection, and misunderstandings, among others.
  • Gaining some additional data beyond the interview, or repetitively communicating your question might prevent some of the problems and allow to run the interview efficiently for both sides.

Read the full article for perspective from a UX researcher on six relatable struggles of remote interview sessions and ideas on how to solve them.

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8 min read

Why cross-cultural design really matters

  • Accessibility, Design, Empathy, Product design

Learn how to address differences in cultural background to design products that provide exceptional customer experience in every corner of the world.

Article by Sofia Gomes
IDEAS IN BRIEF
Why cross-cultural design really matters
  • When expanding a product internationally, it is essential to bear in mind users’ cultural background.
  • A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
  • It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.

Read the full article to learn more about designing for different cultural backgrounds.

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9 min read

UX Personas are Useless. Unless Created Properly

  • Design, Personas, Research Methods and Techniques, Usability

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

Article by Adam Fard
IDEAS IN BRIEF
UX Personas are Useless. Unless Created Properly
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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5 min read

How We Helped a Language App Reach Its Target Audience With Visual Design

  • Customer Experience, Design, Interaction Design

A case study on how rethinking visual design and gamification elements based on target audience’s needs can become a game-changer.

Article by Zsofia Paszternak
IDEAS IN BRIEF
How We Helped a Language App Reach Its Target Audience With Visual Design
  • Xeropan was built to help to master a language thanks to engaging game elements.
  • Despite a well-thought UX design, app-store conversions and retention ratio were not satisfactory.
  • After a discovery phase, UX studio found out that the major issues arose from failing to attract the target audience as the game elements met the needs of younger users.
  • Reinventing visual components and testing multiple prototypes allowed to find the right balance between a clear design and gamification. 
  • Improved UI became a key element to greater user experience and product satisfaction.
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8 min read

Product Experience: The Backbone of Your Product’s Success

  • Behavioral Science, Consumer products, Customer Experience, Design

In an ever-changing world, businesses need to be ahead of the curve to keep their products competitive: what “ahead of the curve” means for digital products right now?

Article by Paula Andrea Becchetti
IDEAS IN BRIEF
Product Experience: The Backbone of Your Product’s Success

Answering the question “Who should own product experience?” we have to consider that delivering an outstanding product experience is a goal cross-company.

  • Alignment between the following departments becomes crucial: product, customer support, sales, marketing, product leadership.
  • How PX and CX are aligned? Product experience demands more than ever synergy between product teams and customer-facing teams; loyalty comes from a seamless interaction with the product itself.
  • The primary source of customers’ trust is the personal experience they get from the first-hand usage. Here are three key strategies to improve it.
    1. Data that can be transferred to feedback. There are two main groups of tactics to get consumer feedback: qualitative (interviews and surveys) and quantitative (conversion rate or bounce rate).
    2. Continuous analysis. Here are some things you should keep an analytical eye on – retention, flows, adoption, churn.
    3. Customer engagement or user ever-lasting love. Working with it, you have to consider: in-app user onboarding, intuitive design with proper information, personalization, in-app notifications, or emails.

PX brings special clarity to the inseparable connection between product and customer. Never forget: caring about a performant product is taking care of customers’ interests before anything else. Read the full article for more details on this important concept.

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9 min read

Why I stopped letting the design speak for itself

  • Content and Copy, Customer Experience, Design, Design Theory

Good design doesn’t speak for itself. You are the best person to tell the story you create. So when the opportunity arises, tell it impressively!

Article by Hoang Nguyen
IDEAS IN BRIEF
Why I stopped letting the design speak for itself
  • Since ancient times, stories have been a useful tool to connect and convey human culture, reduce loneliness, and inspire the team by connecting the facts and create shared goals.
  • Powered by passion, designers can create great stories but often forget investing in telling them and then regret seeing them fade away.
  • Storytelling thinking helps design stand out. Through storytelling, we can put ourselves in other people’s shoes. And when we can understand what they’re going through, empathy emerges.
  • Customers or decision-makers in projects are not rational as they think; they make emotional decisions, relying on their feelings for the product.

Read the full article to get this author’s perspective on why storytelling matters in design.

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3 min read
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