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Design Theory

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We will discuss 5 cognitive psychology theories that can contribute to UX design quality and help you create the experience you want your customers to have.

Article by Dorian Martin
Share:5 Cognitive Psychology Theories that Contribute to the Quality of UX Design
7 min read

Customers don’t care what they’re worth to you. They want value from you. That’s what keeps them coming back to you and referring you.

Article by Mike Wittenstein
Share:Why The Best Measure Of Customer Value Is The Value You Provide To Your Customers
6 min read

Micro-interactions provide feedback by users know the status of an interaction, like a loading bar. Helping users see real-time results give a sense of control.

Article by Samantha Wolhuter
Share:Micro-interactions in UX: The art of subtlety
5 min read

To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.

Article by Leticia Cervantes
Share:Keeping the Voice of the Customer Front and Center
5 min read

When we assume our design is flawed, we advocate for the user and can begin taking actionable steps towards building an outstanding product a user will enjoy.

Article by Edward Beebe-Tron
Share:How to Err on the Side of the User
9 min read

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