When design teams work with data scientists and ethnographers, they can design a solution that gives an edge by leveraging data to the benefit of their customers.
We need to improve on uncovering the true things that make people like movies. And we need to honor users’ expectations and provide a seamless, easy experience for them.
A review of the the Paychex Flex iOS app shows areas where employee benefits and payroll companies can make great improvements in mobile experience design.
A review of Fitbit Flex—the popular piece of wearable technology that tracks your physical activity—finds the useful device hamstrung by a few design flaws.
