The author analyzes the recent study on the opportunity for open-ended, social, creative empathic discussions to benefit from feedback-driven, AI-in-the-loop writing systems.
Due to AI systems’ difficulty in comprehending complex human emotions and the open-ended nature of these jobs, such human-AI collaboration poses difficulties for more difficult, creative tasks, like carrying out empathetic discussions.
The author names a number of design opportunities and challenges when it comes to developing AI systems that support empathy.
Consumer products, Contextual User Studies, Customer Experience, Information Design and Architecture, Interaction Design, Product design, Product Releases and Redesigns, Usability, Voice & Natural Language
A case study on how Booking.com leveled up its UX through trial and error.
Introducing Voice Search Experience at Booking.com
The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design