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Content Strategy

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Three Lessons Learned Doing Content Strategy for a Startup

  • Content and Copy, Content Strategy, Design, Development, Emotion, Flow and Immersion, Interface and Navigation Design, Marketing and Brand, Personal and Professional Development, Product design, Strategy, Technology, Vendor-Client Relationships, Working With Stakeholders

A gig with a startup teaches a seasoned content strategist the real difference between web writing and UX writing.

Article by Ben Barone-Nugent
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4 min read
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Manipulation and Design

  • Consumer products, Content Strategy, Customer Experience, Design, Design Theory, Interaction Design, Marketing and Brand, Persuasive Design, Psychology and Human Behavior, Technology, User Reported Feedback

Design should be supportive of users, but as design collides with sales and marketing, manipulative techniques are wielded with other goals in mind.

Article by Jon Kolko
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9 min read
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Who Are We and What Are We Doing?

  • Content Strategy, Design, Employee Experience, Employment and Hiring, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Nomenclature, Personal and Professional Development, Personas, The Business of UX, UX Magazine, Wireframes

An in-depth look at the field of user experience shows that despite some truly explosive growth, we’ve still got some maturing to do.

Article by Jonathan Anderson | UX Magazine, Didus
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6 min read
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Create a Better Responsive User Experience

  • Analytics and Tracking, Content and Copy, Content Strategy, Design, Development, Information Design and Architecture, Interface and Navigation Design, Operating Systems, Product design, Prototypes, Team Dynamics, Technology, Usability, User Acceptance Testing, Visual Design, Web, Wireframes

The best responsive web designs show a rich understanding of what users are looking for and the right way to deliver it.

Article by Nick Switzer
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8 min read
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Creating a Successful Information Experience for Your Users

  • Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Development, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Personas, Research Methods and Techniques, Usability, User Acceptance Testing, User Reported Feedback

Solid information strategy moves users over the learning curve and through a rewarding experience with your product or service.

Article by Linda Newman Lior
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6 min read
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Designing Better Experiences Through Data

  • Analytics and Tracking, Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Facebook, Google, Human factors, Information Design and Architecture, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Social Networking, Tablet, Technology, Usability

As the complexity and quantity of user data multiply, it’s up to designers to create experiences that make the most of it.

Article by Jason Napolitano
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6 min read
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