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Home ›› Content Strategy ›› Page 21

Content Strategy

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Killed at Launch

  • Business Value and ROI, Content Strategy, Customer Experience, Design, Development, E-commerce, Information Design and Architecture, Internal Company Systems and Intranets, Marketing and Brand, Product Releases and Redesigns, Project Management, Technology, Usability, User Acceptance Testing, Vendor-Client Relationships

A failure to account for UX results in an e-commerce being pulled offline shortly after launch.

Article by Pete Mackie
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4 min read
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Simplicity: The next design battleground

  • Apple, Business Value and ROI, Content Strategy, Customer Experience, Design, Google, HTML5, Information Design and Architecture, Interface and Navigation Design, iPad, New and Emerging Technologies, Product design, Simplicity, Strategy, Tablet, Technology, User Reported Feedback

Four ways to keep your designs simple in the hyper-competitive mobile age.

Article by Scott McDonald
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3 min read
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Evaluating the Usability of Web Photos

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, E-commerce, Heuristics, Persuasive Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, Web

Photos have the power to make or break a users’ experience—make sure they are communicating your message properly.

Article by James Chudley
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7 min read
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Visual Balance and Weight Allocation for Usability

  • Content and Copy, Content Strategy, Design, Design Theory, Direct Observation Research, Human factors, Information Design and Architecture, Interface and Navigation Design, Usability, Visual Design, Web

Paying close attention to the visual path your website creates will reveal opportunities for reaching peak usability.

Article by Tammy Guy
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6 min read
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Creating Savvy and Sophisticated User Experiences through Personalization

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Form design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Strategy, Technology, User Acceptance Testing, Web

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
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5 min read
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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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6 min read
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