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Content Strategy

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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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6 min read
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User Interface: Windows 8 Style

  • Android, Apple iOS, Content and Copy, Content Strategy, Design, Design Tools and Software, Flow and Immersion, Gestures, HTML5, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mac OS, Microsoft, Microsoft Windows, Mobile Applications, Mobile Technology, Operating Systems, Product Releases and Redesigns, Psychology and Human Behavior, Tablet, Technology, Touch, Usability, Web

The unique interface features and horizontal navigation of Windows 8 present a wealth of challenges and opportunities to designers.

Article by Konstantinos Drachtidis
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4 min read
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Putting Your Content to Work: A user-centric approach to evaluation

  • Analytics and Tracking, Content and Copy, Content Strategy, Design, Information Design and Architecture, Marketing and Brand, Research Methods and Techniques, Search, SEO, and SEM

Taking stock of your content’s punch and relevance to users reveals pathways to rewarding interactions.

Article by Lindy Roux
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4 min read
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Designing to Reward our Tribal Sides

  • Content and Copy, Content Strategy, Design, Design Theory, Emotion, Empathy, Facebook, Gaming, Human factors, Product design, Psychology and Human Behavior, Social Networking, Technology, Web

As primal creatures, human beings long for acceptance and status, which can be given to us through good user experience design.

Article by Nir Eyal
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6 min read
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Win This Book! See What I Mean: How to Use Comics to Communicate Ideas

  • Apple, Content and Copy, Content Strategy, Contests and Giveaways, Data visualization, Design, Interface and Navigation Design, iPad, Sketching, Storytelling, Tablet

Enter to win a new book by Kevin Cheng that explores the persuasive power of comics.

Article by Josh Tyson
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4 min read
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Designing for Mobile Superpower

  • Apple, Consumer products, Content and Copy, Content Strategy, Design, Design Theory, E-commerce, Facebook, Gestures, Global Products and Localization, Healthcare, Interaction Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personas, Privacy and Data Security, Product design, Social Networking, Tablet, Technology, Technology for the Common Good, Touch, User Reported Feedback, Web

Calling the future of mobile “bright” is an understatement: the possibilities are endless, provided designers keep users at the center.

Article by Joanna Proulx
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6 min read
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