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Content Strategy

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The Simplicity Cycle: Soda, Swordsmen, and Road Maps

  • Business Value and ROI, Content and Copy, Content Strategy, Design, Flow and Immersion, Information Design and Architecture, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Simplicity

In an excerpt from The Simplicity Cycle, author Dan Ward explains how to leverage complexity and simplicity to achieve goodness in design.

Article by Dan Ward
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13 min read
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The 3 Most Powerful Heuristics Designers Can Use

  • Content and Copy, Content Strategy, Design, Design Tools and Software, Emotion, Flow and Immersion, Heuristics, Information Design and Architecture, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, User Acceptance Testing

Leveraging the subconscious rules we follow surrounding availability, affect, and representativeness can reduce friction in experience design.

Article by Margaret Kelsey
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4 min read
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In Conversation with Sergio Nouvel

  • Android, Apple, Apple iOS, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Design, Information Design and Architecture, Input devices, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Ubiquitous Computing, Visual Design

We talk with Sergio Nouvel—co-founder of Continuum in Lima, Peru—author of our very popular and very controversial article, “Why Web Design is Dead.”

Article by Danny Bluestone
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1 min read
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5 Elements of Omni-Channel User Experiences

  • Android, Apple, Apple iOS, Content and Copy, Content Strategy, Customer Experience, Design, Google, Information Design and Architecture, Interface and Navigation Design, iPad, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Ubiquitous Computing, Usability

Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem.

Article by Danny Bluestone
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6 min read
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Stop Sprinkling Emotion, Start Creating Magic and Meaning

  • Analytics and Tracking, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, Emotion, Flow and Immersion, Information Design and Architecture, Interface and Navigation Design, Internal Company Dynamics, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Strategy, User Reported Feedback

Products and services that build deeper connections with customers are the result of a design process infused with emotion.

Article by Amanda O'Grady
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10 min read
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Don’t Make it Hard for Users to Provide Feedback #wtfUX

  • Agile and Iterative Process, Content and Copy, Content Strategy, Customer Experience, Design, Internal Company Systems and Intranets, Product design, User Adoption, User Reported Feedback

User feedback is the lifeblood of experience design. Make it easy and rewarding for your customers to share their feelings and ideas about your product or service.

Article by Daniel Brown
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2 min read
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