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Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
Share:Is It Time to Forget Big Data and Focus on Real People?
5 min read
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It’s easy to accidentally subscribe to a company’s newsletter. It’s often very, very hard to get off their mailing list.

Article by Josh Tyson
Share:My Mailbox Overfloweth but I Don’t Have Time for Your Unsubscribe #wtfUX
2 min read
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In an age when we’ve got more content than we know what to do with and we can access it whenever we want to, what makes the television experience relevant?

Article by Dallas Sargent
Share:Questioning the Television Experience in the Age of Snapchat
3 min read
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At the Palo Alto Medical Foundation clinic, you might easily find yourself going in through the out door.

Article by John Boykin
Share:The Entrance Is the Exit … Obviously #wtfUX
4 min read
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