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Fast-casual dining giant Panera Bread has given some of their restaurants an experience design overhaul that racks up more hits than misses.

Article by Will Scott
Share:The Pleasures and Pain-Points of Panera 2.0
6 min read
panera-2-0-review-small

In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur.

Article by John Caldwell
Share:Provocation Can Lead to Emotional Design
7 min read
find-your-provocateur-small

The line-by-line guide to making your online form easy for users to fill out without extraneous errors and missed conversions.

Article by Andy Grogan
Share:The Anatomy of a Form
7 min read
anatomy-of-a-form-small

Our changing relationship with content and mobile technology is signaling the end of web design as we know it—something that gives us all a lot to think about.

Article by Sergio Nouvel
Share:More Thoughts on Why Web Design is Dead
8 min read
more-thoughts-web-design-dead-small

Friction serves different purposes in game design and experience design, and practitioners in each camp can learn a thing or two from the other.

Article by Clint Schnee
Share:How to Game Friction for Better UX
5 min read
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Users assess the perceived cognitive load of engaging with your product or service based on environmental cues they might not even be aware of—design accordingly.

Article by Liraz Margalit
Share:The Environmental Cues that Affect our Online Decisions
6 min read
environmental-cue-small

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