To innovate well is to search for meaning behind the innovation first. This requires investing time into discovering what users need and think of unique ways to serve them and better solve their problems.
Emotions are widely misunderstood in UX design and often manipulation is used to predict user behavior. However, a much better approach to UX design is storyscaping, which aims at empowering users, rather than controlling them.
Read the full article to learn more about liminal space and how to apply this thinking to your design.
Although decisions in UX design shouldn’t be based on assumptions, it’s important to use generalizations to prioritize effectively.
An example of a useful tool based on assumptions is poker planning – a technique aimed at estimating work and avoiding anchoring to one guess.
Discussing and working with assumptions can benefit the whole team, help to set realistic expectations and mitigate the risks for further work. Read the full article to learn about how to deal with assumptions in UX design.
Product Experience: The Backbone of Your Product’s Success
Answering the question “Who should own product experience?” we have to consider that delivering an outstanding product experience is a goal cross-company.
Alignment between the following departments becomes crucial: product, customer support, sales, marketing, product leadership.
How PX and CX are aligned? Product experience demands more than ever synergy between product teams and customer-facing teams; loyalty comes from a seamless interaction with the product itself.
The primary source of customers’ trust is the personal experience they get from the first-hand usage. Here are three key strategies to improve it.
Data that can be transferred to feedback. There are two main groups of tactics to get consumer feedback: qualitative (interviews and surveys) and quantitative (conversion rate or bounce rate).
Continuous analysis. Here are some things you should keep an analytical eye on – retention, flows, adoption, churn.
Customer engagement or user ever-lasting love. Working with it, you have to consider: in-app user onboarding, intuitive design with proper information, personalization, in-app notifications, or emails.
PX brings special clarity to the inseparable connection between product and customer. Never forget: caring about a performant product is taking care of customers’ interests before anything else. Read the full article for more details on this important concept.