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Behavioral Science

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Accessibility in UX: The case for radical empathy

  • Accessibility, Behavioral Science, Business Value and ROI, Consumer products, Contextual User Studies, Customer Experience, Design, Empathy

A common misconception is that accessibility requires a focus on users that have some kind of disability — but that isn’t the case.

Article by Kriti Krishan
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7 min read
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Salience: The psychology of an experience you can’t ignore

  • Behavioral Science, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Neuroscience, Psychology and Human Behavior

Customers can’t buy from a brand they don’t notice

Article by Jennifer Clinehens
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5 min read
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How I created the “Who Is More?” viral Instagram filter

  • Augmented Reality, Behavioral Science, Consumer products, Contextual User Studies, Design, Entertainment and Humor, Usability

The creative process and decision making behind the filter.

Article by Varick Lim
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6 min read
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To My Loved Ones: This Is What I Do — I attempt to describe my design/UX life to non-design/UX people.

  • Behavioral Science, Contextual User Studies, Customer Experience, Design, Emotion, Empathy

Thoughts on explaining the role, “UX Designer.”

Article by Sarah Dzida
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11 min read
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How Netflix uses psychology to perfect their customer experience

  • Behavioral Science, Content and Copy, Customer Experience, Design, Design Theory, Emotion, Interaction Design, Neuroscience

Decoding the science behind the features that keep you binging

Article by Jennifer Clinehens
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4 min read
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