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Analytics and Tracking

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Creating Savvy and Sophisticated User Experiences through Personalization

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Form design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Strategy, Technology, User Acceptance Testing, Web

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
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5 min read
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Five User Experience Lessons from Laura Dern

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Contextual User Studies, Data visualization, Design, Development, Healthcare, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, Product design, Project Management, Prototypes, Research Methods and Techniques, Usability, User Acceptance Testing, User Reported Feedback, Voice & Natural Language, Working With Stakeholders

Potent lessons in improving user-centered designs from an unlikely source: Laura Dern.

Article by Steve Tengler
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8 min read
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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Putting Your Content to Work: A user-centric approach to evaluation

  • Analytics and Tracking, Content and Copy, Content Strategy, Design, Information Design and Architecture, Marketing and Brand, Research Methods and Techniques, Search, SEO, and SEM

Taking stock of your content’s punch and relevance to users reveals pathways to rewarding interactions.

Article by Lindy Roux
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4 min read
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Content Sharing and Social Networking Buttons

  • Analytics and Tracking, Content and Copy, Content Strategy, Design, Facebook, Research Methods and Techniques, Search, SEO, and SEM, Social Media Marketing, Social Networking

Social networking buttons are designed to get users sharing content, but do they work?

Article by Tania Lang
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5 min read
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Retrospective on the Design and Philosophy of Firefox

  • Analytics and Tracking, Browsers, Interface and Navigation Design, Patents and Closed Systems, Product design, Usability, Web

Alex Faaborg, Principal Designer at Mozilla, discusses net neutrality, Internet freedom, and the UX principles behind Firefox’s design.

Article by Alex Faaborg
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1 min read
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