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Analytics and Tracking

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Review of Lou Rosenfeld’s “Search Analytics for Your Site”

  • Analytics and Tracking, Content and Copy, Internal Company Dynamics, Reviews, Search, SEO, and SEM, Web

A review of a book on how site search analytics data can improve UX and help you to build alliances within your organization.

Article by Lynne Polischuik
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6 min read
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The Adventures of Usability Girl

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Product Releases and Redesigns, Strategy, Team Dynamics, The Business of UX, User Adoption, User Reported Feedback

How UX went from a one-person task to a strategic priority with a large team at AT&T Interactive.

Article by Stephanie Arnold
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10 min read
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