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Analytics and Tracking

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Eight Lessons in Mobile Usability Testing

  • Analytics and Tracking, Android, Apple, Apple iOS, Contextual User Studies, Design, Design Tools and Software, Direct Observation Research, Human factors, Input devices, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Tablet, Technology, Usability, User Acceptance Testing, Working With Stakeholders

User acceptance testing for mobile poses an array of challenges—here are some hard-won lessons on doing it right.

Article by Tania Lang
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9 min read
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Designing Better Experiences Through Data

  • Analytics and Tracking, Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Facebook, Google, Human factors, Information Design and Architecture, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Social Networking, Tablet, Technology, Usability

As the complexity and quantity of user data multiply, it’s up to designers to create experiences that make the most of it.

Article by Jason Napolitano
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6 min read
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Looking Into the Screens of the Future

  • Analytics and Tracking, Android, Apple, Apple iOS, Cloud Computing, Consumer products, Design, Flow and Immersion, Gestures, Google, Interaction Design, Interface and Navigation Design, Mac OS, New and Emerging Technologies, Product design, Touch, Twitter, Ubiquitous Computing, Usability, Voice & Natural Language

Designers are faced with alluring new challenges as users expect more sophisticated interactions with more persistant and pervasive screens.

Article by Ken Yarmosh
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5 min read
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Testing Dialog Design in a Speech Application

  • Analytics and Tracking, Apple, Design, Development, Interaction Design, Interface and Navigation Design, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Semantic Technology, Technology, Usability, User Acceptance Testing, User Reported Feedback, Voice & Natural Language

Speech-recognition apps require specialized testing methods that can be applied to other interfaces as well.

Article by Stephen Keller
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6 min read
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
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4 min read
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UX Behind the Firewall

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, E-commerce, Employee Experience, Ethnography, HTML5, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Microsoft Windows, Mobile Applications, Prototypes, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Implementing the UX process internally can improve the user interface of a company’s applications, improving productivity and morale.

Article by Clive Howard
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7 min read
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