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Analytics and Tracking

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An Introduction to Designing for Imperfection

  • Agile and Iterative Process, Analytics and Tracking, Android, Apple iOS, Design, Design Theory, Design Tools and Software, Development, Facebook, Google, Human factors, Information Design and Architecture, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Software, Tablet, Team Dynamics, Technology, Visual Design, Web, Wireframes, Yahoo!

While the complexity of modern systems can make designing for perfection a futile process, embracing the inherent messiness of digital design can forge better solutions.

Article by Steven Hoober
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10 min read
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How to Get the Most from Digital Customer Experience Investments

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Social Media Marketing, Tablet, Technology, The Business of UX, Working With Stakeholders

Companies of all sizes are paying closer attention to customer experience elements in their digital offerings—here are some ways to maximize the ROI.

Article by Adele Sage
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3 min read
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Dark UX: The Elements of The Video Gambling Experience

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Flow and Immersion, Gaming, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Psychology and Human Behavior, Research Methods and Techniques, Technology, Technology for the Common Good

Slots and other electronic gambling machines often employ dark design patterns that encourage users to spend and play more without stopping or burning out.

Article by Marc Miquel
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6 min read
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A Deep Dive Into Customer Experience

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, Employee Experience, Ethnography, Marketing and Brand, Mobile Applications, Research Methods and Techniques, Social Networking, Storytelling, Technology, Usability

Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.

Article by Kerry Bodine
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6 min read
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Quantitative Research and Eye-Tracking: A match made in UX heaven

  • Analytics and Tracking, Consumer products, Customer Experience, Data visualization, Design, Eye tracking, Human factors, Interaction Design, Interface and Navigation Design, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, Working With Stakeholders

Usability testing becomes more effective when you combine quantitative data with eye tracking results that have been cross-referenced using qualitative research

Article by Alexis Conomos, James Breeze
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7 min read
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The Evolution of the Online Dating Experience

  • Analytics and Tracking, Apple, Business Value and ROI, Content and Copy, Customer Experience, Data visualization, Design, Emotion, New and Emerging Technologies, Psychology and Human Behavior, Social Networking, Technology, Twitter, Web

Getting into the nitty-gritty of online dating reveals a complex user experience evolving toward the ubiquity of social networking.

Article by Jayse Lee
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6 min read
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