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FT Bowen Craggs Index

by Alex Schleifer
1 min read
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The FT Bowen Craggs Index measures corporate website effectiveness and is a fascinating read. Interestingly, the top 10 consists of 8 European and only 2 US companies. I can’t say that I’m particularly surprised — large European corporations seem to be far more eager (able?) to innovate and take risks online while many of their US counterparts remain stagnantly safe.

The FT Bowen Craggs Index measures corporate website effectiveness and is a fascinating read. Interestingly, the top 10 consists of 8 European and only 2 US companies. I can’t say that I’m particularly surprised — large European corporations seem to be far more eager (able?) to innovate and take risks online while many of their US counterparts remain stagnantly safe.

post authorAlex Schleifer

Alex Schleifer
Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.

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