The FT Bowen Craggs Index measures corporate website effectiveness and is a fascinating read. Interestingly, the top 10 consists of 8 European and only 2 US companies. I can’t say that I’m particularly surprised — large European corporations seem to be far more eager (able?) to innovate and take risks online while many of their US counterparts remain stagnantly safe.
The FT Bowen Craggs Index measures corporate website effectiveness and is a fascinating read. Interestingly, the top 10 consists of 8 European and only 2 US companies. I can’t say that I’m particularly surprised — large European corporations seem to be far more eager (able?) to innovate and take risks online while many of their US counterparts remain stagnantly safe.
