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Analytics and Tracking

Read these first

Bluetooth enabled beacon technology is primed to go mainstream and completely change the way we think of designing experiences.

Article by Rit Mishra
Share:The Game-Changing Nature of Beacons
5 min read
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How to successfully integrate mobile apps and emerging technologies into the offsite shopping experience.

Article by Elias Parker
Share:Four Mobile Design Tips for Brick-and-Mortar Retailers
9 min read
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As we opt-in to giving more and more of our selves over to technology, we risk trading dignity for convenience.

Article by Bryan Goodpaster
Share:The Hubris and Humility of Opting In
7 min read
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Performing contextual inquiries with eye tracking can identify paint-points in user workflows and make a compelling case for change.

Article by James Breeze
Share:Combining Contextual Inquiry with Eye Tracking
6 min read
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Rethinking three common design elements that can created bloated page load times.

Article by Tammy Everts
Share:When Design Best Practices Become Performance Worst Practices
9 min read
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