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Usability Testing Quickstart in 30 Minutes

  • Design, Prototypes, Technology, Usability

A step-by-step guide for those who strive to save time and provide better user experience.

Article by David Dikman
IDEAS IN BRIEF
Usability Testing Quickstart in 30 Minutes
  • Taking the time to conduct usability testing allows to discover bugs at earlier stages and earn time to redesign some features.
  • Usability testing doesn’t have to be long. Even 30 minutes might be enough to identify the most critical issues and save costs and development time.
  • There are four main stages to follow to run a test: defining what should be tested, preparing a prototype, explaining to users what we want them to do, observing them.
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9 min read

UX Personas are Useless. Unless Created Properly

  • Design, Personas, Research Methods and Techniques, Usability

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

Article by Adam Fard
IDEAS IN BRIEF
UX Personas are Useless. Unless Created Properly
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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5 min read

100 Things I Know About Design

  • Design, Simplicity, Storytelling

A thought-provoking set of reflections that will help to take a deep dive into the essence of design.

Article by Dan Saffer
IDEAS IN BRIEF
100 Things I Know About Design

Dan Saffer, a leading product designer with extensive experience, shares the hard-learned lessons on design. All there is to know about design condensed to 100 nuggets of wisdom

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8 min read

Onboarding: Best Move for User Retention in Mobile Apps

  • Android, Apple, Customer Experience, Empathy, Interface and Navigation Design, Mobile Applications, Onboarding

The onboarding process can impact your app’s success crucially. There are several onboarding best practices we suggest you keep in mind.

Article by Olga Kimalana
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4 min read
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