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Home ›› Latest Articles ›› Design

Design

The Parallel Journey of Physical Product Design and UX/UI Design

  • Design, Direct Observation Research, Product design

My story of how I dived deep into UX when creating soft toys from scratch without even realising that…

Article by Anastasia Damanchuk
IDEAS IN BRIEF
The Parallel Journey of Physical Product Design and UX/UI Design
  • The article highlights the author’s realization of the parallels between physical product design, particularly in the creation of soft toys, and UX/UI design, showcasing how principles like research, prototyping, teamwork, and empathy are fundamental to both domains.
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3 min read

From Design Thinking to AI Thinking

  • Artificial Intelligence, Design, Design Theory, Things UX People Like
Article by Alipta Ballav
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From Design Thinking to AI Thinking
  • The article outlines a paradigm shift from Design Thinking to AI Thinking, emphasizing the integration of LLMs into various sectors to enhance problem-solving through conversational interfaces.
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2 min read

How Insight from Netflix Profiles Doubled Our Conversions

  • Accessibility, Agile and Iterative Process, Design, Mobile Technology, Technology for the Common Good

Out-of-the-box design process by Gett mobile team.

Article by Moishy Neulander
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How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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5 min read

The Essential Guide to Microcopy and Becoming a More Literate Designer

  • Accessibility, Content and Copy, Design, Personal and Professional Development, UX Magazine

Designers should not be mere decorators, but understand language and microcopy, which is a crucial design skill, now more than ever.

Article by David Hall
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The Essential Guide to Microcopy and Becoming a More Literate Designer
  • The article emphasizes the importance of microcopy in design, highlighting its role in enhancing user experiences and providing guidelines for crafting effective microcopy throughout the design process.
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10 min read

Do Founders Even Care About Design?

  • Design
Article by Chris Kernaghan
IDEAS IN BRIEF
Do Founders Even Care About Design?
  • The article emphasizes the importance of design in startup success, highlighting the risks of ignoring user feedback and the necessity of effective communication between founders and designers.
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6 min read

Unveiling the Influence of Cognitive Biases on Design Decision-Making

  • Design, Human factors, Psychology and Human Behavior

Navigating the Creative Landscape.

Article by Adri Mukund
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Unveiling the Influence of Cognitive Biases on Design Decision-Making
  • The article explores the influence of cognitive biases on design decision-making, outlining various types of biases and offering strategies for mitigating their impact to foster inclusivity and objectivity in design processes.
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6 min read
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