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Adam Fard

Founder and CEO | Adam Fard Studio

Adam is a senior lead UX/UI designer with more than 8 years of experience. Adam’s passion for design steadily grew into his own agency, that he’s currently leading.

Manufacturing “Aha Moments” For Your Users

  • Consumer products, Customer Experience, Design, Product design, Things UX People Like, UX Education

If you’re a fan of cartoons, you’ve probably seen that moment when the main character has a great idea, and a lightbulb turns on in their brain. Or maybe a genius plan falls into place. Well, “aha moments” aren’t just for cartoon characters. Businesses need them too.

Article by Adam Fard
IDEAS IN BRIEF
Manufacturing “Aha Moments” For Your Users
  • An “aha moment” is the moment your users realize the value your product provides. The author suggests that finding the “aha moment” for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants.
  • According to the author, to facilitate the “aha moment” for your users, you should focus on:
    • Onboarding;
    • Personalization;
    • Removing barriers or bottlenecks in the user experience.
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7 min read

Fintech UX Design Trends for 2023

  • Customer Experience, Data visualization, Interface and Navigation Design, Mobile Applications, Product design, Technology

Banking and finance have dwelled in an ivory tower throughout their history.

Article by Adam Fard
IDEAS IN BRIEF
Fintech UX Design Trends for 2023
  • Many banks are implementing innovative solutions to make the user experience not only effective but also fun.
  • The article covers the following fintech-driven trends:
    • gamification;
    • product identity;
    • centralization;
    • fully mobile banking;
    • social banking;
    • data visualization;
    • human language.
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5 min read

Zoom UX Review: 8 Ways To Make The App Better

  • Accessibility, Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Zoom has seen massive success over the last few years. However, some of its issues can make the overall experience pretty clunky and odd at times. Find out what are those in the article below.

Article by Adam Fard
IDEAS IN BRIEF
Zoom UX Review: 8 Ways To Make The App Better
  • The article covers some issues in Zoom product’s overall experience and some user needs that the author believes to be still unmet.
  • The list of Zoom’s issues to be improved:
    • Starting an instant meeting
    • Opening Zoom links
    • Endless scroll
    • When someone requests to join the call
    • Look and feel
    • Weird way to be logged in as a host
    • Integration with desktop and collaboration
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6 min read
Zoom UX Review: 8 Ways To Make The App Better

AI UX Design: A New Way Of Designing

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Business UX Leaders, Conversational Design, Customer Experience, Defining AI, Design, Design Theory, Usability, UX Education, UX Magazine, UX World Changing Ideas

What AI-infused UX is and how to design AI-powered products

Article by Adam Fard
IDEAS IN BRIEF
AI UX Design: A New Way Of Designing
  • This article breaks down what AI-infused UX is and how to design AI-powered products.
  • The author unpacks the following points in AI-infused UX:
    • Personalization and customization
    • Automation and productivity
    • Data collection
  • Things to bear in mimd when designing AI-powered products:
    • Trust
    • Usability Testing
  • At the moment there are 2 major ways AI can help designers do their jobs better: automating routine tasks and gathering and interpreting usage data.
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7 min read
AI UX design: A New Way Of Designing

Voice Search and Voice Interfaces 101

  • Accessibility, Artificial Intelligence, Conversational Design, Customer Experience, Design, Interaction Design, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, Voice & Natural Language

Typing search queries is gradually becoming an outdated artifact of the past and voice tech is becoming more useful and promising by the day. So what other prospects await for voice tech and why is it so special? We’re about to find out!

Article by Adam Fard
IDEAS IN BRIEF
Voice Search and Voice Interfaces 101
  • This article covers some essential voice search statistics, how people interact with voice interfaces, what can users do with voice and why startups should care about all of this.
  • Typing search queries is gradually becoming an outdated artifact of the past.
  • The author believes that the overwhelming consumer shift towards voice interfaces will inevitably lead to the mass adoption of this technology among startups.
  • How to Design a Voice Interface?
    • Pre-design Stage
    • The Main Design (user research, customer journey mapping, VUI competitor analysis, gathering requirements, prototyping, usability testing)
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8 min read
Voice-Search-and-Voice-Interfaces-101-

UX Personas are Useless. Unless Created Properly

  • Design, Personas, Research Methods and Techniques, Usability

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

Article by Adam Fard
IDEAS IN BRIEF
UX Personas are Useless. Unless Created Properly
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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5 min read

Scaling A Startup: A UX Perspective

  • Product design

Strategic insights on how to scale up a product successfully by investing in the UX process and design team.

Article by Adam Fard
IDEAS IN BRIEF
Scaling A Startup: A UX Perspective
  • One of the major causes for failure in scaling up is the lack of idea validation.
  • Design Thinking framework provides a valuable path for preparing start-ups to scale up by assessing users’ needs and priorities. Another key step is to expand the UX team at the right moment to ensure proper validation and testing of ideas.
  • Investing in UX design allows to scale up a start-up efficiently while minimizing the risks.
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7 min read

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