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Adam Fard

Founder and CEO | Adam Fard Studio

Adam is a senior lead UX/UI designer with more than 8 years of experience. Adam’s passion for design steadily grew into his own agency, that he’s currently leading.

Typing search queries is gradually becoming an outdated artifact of the past and voice tech is becoming more useful and promising by the day. So what other prospects await for voice tech and why is it so special? We’re about to find out!

Voice Search and Voice Interfaces 101
  • This article covers some essential voice search statistics, how people interact with voice interfaces, what can users do with voice and why startups should care about all of this.
  • Typing search queries is gradually becoming an outdated artifact of the past.
  • The author believes that the overwhelming consumer shift towards voice interfaces will inevitably lead to the mass adoption of this technology among startups.
  • How to Design a Voice Interface?
    • Pre-design Stage
    • The Main Design (user research, customer journey mapping, VUI competitor analysis, gathering requirements, prototyping, usability testing)
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8 min read
Voice-Search-and-Voice-Interfaces-101-

Discover the common mistakes in creating UX personas and how to avoid them to artifact products that meet users’ needs.

UX Personas are Useless. Unless Created Properly
  • UX personas are meaningful for product management and UX design only if they are based on real data and not on assumptions.
  • Leveraging UX personas is key to empathizing with users, making informed decisions, and designing valuable products.
  • A common mistake is overlooking the research stage or not putting enough effort and time into refining UX personas.
  • It is vital to get as deep as possible and collect relevant information by communicating with stakeholders, conducting prior research and interviews, identifying differences between users, and creating baselines.
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5 min read

Strategic insights on how to scale up a product successfully by investing in the UX process and design team.

Scaling A Startup: A UX Perspective
  • One of the major causes for failure in scaling up is the lack of idea validation.
  • Design Thinking framework provides a valuable path for preparing start-ups to scale up by assessing users’ needs and priorities. Another key step is to expand the UX team at the right moment to ensure proper validation and testing of ideas.
  • Investing in UX design allows to scale up a start-up efficiently while minimizing the risks.
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7 min read

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