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Adam Fard

Founder and CEO | Adam Fard Studio

Adam is a senior lead UX/UI designer with more than 8 years of experience. Adam’s passion for design steadily grew into his own agency, that he’s currently leading.

Banking and finance have dwelled in an ivory tower throughout their history.

Fintech UX Design Trends for 2023
  • Many banks are implementing innovative solutions to make the user experience not only effective but also fun.
  • The article covers the following fintech-driven trends:
    • gamification;
    • product identity;
    • centralization;
    • fully mobile banking;
    • social banking;
    • data visualization;
    • human language.
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5 min read

Zoom has seen massive success over the last few years. However, some of its issues can make the overall experience pretty clunky and odd at times. Find out what are those in the article below.

Zoom UX Review: 8 Ways To Make The App Better
  • The article covers some issues in Zoom product’s overall experience and some user needs that the author believes to be still unmet.
  • The list of Zoom’s issues to be improved:
    • Starting an instant meeting
    • Opening Zoom links
    • Endless scroll
    • When someone requests to join the call
    • Look and feel
    • Weird way to be logged in as a host
    • Integration with desktop and collaboration
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6 min read
Zoom UX Review: 8 Ways To Make The App Better

What AI-infused UX is and how to design AI-powered products

AI UX Design: A New Way Of Designing
  • This article breaks down what AI-infused UX is and how to design AI-powered products.
  • The author unpacks the following points in AI-infused UX:
    • Personalization and customization
    • Automation and productivity
    • Data collection
  • Things to bear in mimd when designing AI-powered products:
    • Trust
    • Usability Testing
  • At the moment there are 2 major ways AI can help designers do their jobs better: automating routine tasks and gathering and interpreting usage data.
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7 min read
AI UX design: A New Way Of Designing

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