The Design
Intelligence Review
Sign in Join free
The Agentic Design Stack
UX is the future of AI
1.2M+
People in the UXM Community
112+
Invisible Machines episodes
20+
Years publishing UX thinking
IDEATION - No Strategy Without Vision
Members essay · Original analysis
Tied to Brian Evergreen’s No Strategy Without Vision ideation (S7E9). Vision names what “good” looks like before the kickflip attempts pile up. Not a member? Join free.
Members Essay
No Strategy Without Vision  ·  Brian Evergreen · S7E9

The “Do a Kickflip” Era of Agentic AI

In the rush to adopt AI agents, many organizations are acting like beginners attempting a kickflip—eager, ambitious, but unprepared. Strategy, runtimes, and verified knowledge turn repetition into progress; hype alone turns it into pavement.

No Strategy Without Vision · Brian Evergreen · Invisible Machines

Originating episode · Brian Evergreen · S7E9 · Invisible Machines · Open on YouTube ↗

Episode transcript: No Strategy Without Vision. Free companion essay: Real AI Strategy Isn’t a Vendor Bake-Off.

First published on uxmag.com in September 2025. GIFs below mirror the originals from that piece.

At some point during the 2010s, a meme surfaced wherein people would see someone on a skateboard, point a camera at them, and call out, “Do a kickflip!” It was a kinder call from the car window than the “skate or die” that dominated the ’90s, but DAK is pressurized. I’ve only landed a handful of kickflips in my lifetime, and if a stranger implores me to do one, part of me wants to perform.

We’re in a similar moment right now with technology, as organizations and individuals are being asked to do something dazzling with AI. “Build an agent” has become the equivalent of “do a kickflip”—often well-intended, but usually blind to the complexity behind completing the task.

It can take months (or years) of trying for a skateboarder to land a single kickflip, but that doesn’t mean that each attempt that doesn’t land is a failure. They are often learning opportunities—Wha? I relaxed my ankle that time and was able to flick the board better!

Members exclusive

Become a member to read the whole essay

Free UXM membership unlocks the full member archive—essays, conversation access, and the Member Briefing.

Join free →