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Home ›› Digital Transformation

Digital Transformation

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UX Promptly Needed: a Railway Digital Transformation Story

  • AI in UX, Artificial Intelligence, Design Thinking, Digital Transformation, Human-Centered Design, Innovation, UX Design

When a traveler loses her bag, a simple UX flaw turns inconvenience into chaos. What if smart design and AI could turn that moment into a story of trust instead?

Article by Krystian M. Frahn
IDEAS IN BRIEF
UX Promptly Needed: a Railway Digital Transformation Story
  • The article shows how poor UX design in railway lost and found systems creates frustration and inefficiency for passengers and staff.
  • It argues that applying human-centered design and AI-powered tools, such as QR-based tracking and digital reporting, could transform the process into a seamless, trust-building experience.
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3 min read

UX is More Than Screens: The Art of Designing Emotions

  • Artificial Intelligence, Design Thinking, Digital Transformation, Empathy, Human-Centered Design, UX Strategy

UX isn’t just about screens — it’s about feelings. This article explores why the future of UX depends on blending artificial and emotional intelligence to create truly human experiences.

Article by Krystian M. Frahn
IDEAS IN BRIEF
UX is More Than Screens: The Art of Designing Emotions
  • The article shows how Steve Jobs’ shift from “form follows function” to “form follows emotion” transformed design into a deeply human practice centered on empathy.
  • It explains that emotions drive perception, usability, and loyalty — making emotional intelligence essential to meaningful user experiences.
  • The piece argues that the future of UX lies in uniting artificial and emotional intelligence to create technology that feels truly human.
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6 min read

The “Do a Kickflip” Era of Agentic AI

  • Agentic AI, AI Agents, AI Automation, AI Ecosystem, AI Strategy, Artificial Intelligence, Digital Transformation, Enterprise AI, Innovation, LLM

Most companies are trying to do a kickflip with AI and falling flat. Here’s how to fail forward, build real agentic ecosystems, and turn experimentation into impact.

Article by Josh Tyson
IDEAS IN BRIEF
The “Do a Kickflip” Era of Agentic AI
  • The article compares building AI agents to learning a kickflip — failure is part of progress and provides learning.
  • It argues that real progress requires strategic clarity, not hype or blind experimentation.
  • The piece calls for proper agent runtimes and ecosystems to enable meaningful AI adoption and business impact.
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7 min read

Random Acts of Intelligence

  • AGI, AI in UX, AI Orchestration, AI Strategy, Artificial Intelligence, Conversational AI, Digital Transformation, Human-Centered Design, Organizational AI

AI’s promise isn’t about more tools — it’s about orchestrating them with purpose. This article shows why random experiments fail, and how systematic design can turn chaos into ‘Organizational AGI.’

Article by Yves Binda
IDEAS IN BRIEF
Random Acts of Intelligence
  • The article critiques the “hammer mentality” of using AI without a clear purpose.
  • It argues that real progress lies in orchestrating existing AI patterns, not chasing new tools.
  • The piece warns that communication complexity — the modern Tower of Babel — is AI’s biggest challenge.
  • It calls for outcome-driven, ethical design to move from random acts to “Organizational AGI.”
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5 min read

You Can Automate a 787 — You Can Automate a Company

  • AI Agents, Artificial Intelligence, Conversational AI, Digital Transformation, Human-Centered Design, LLM, Organizational AI, User Experience, Voice Interfaces

If we can automate a 787, why not an entire company? Discover how conversational AI and intelligent ecosystems are reshaping the future of work.

Article by Robb Wilson
IDEAS IN BRIEF
You Can Automate a 787 — You Can Automate a Company
  • The article explores how automating a plane cockpit led to deeper insights about business automation.
  • It shows how conversational AI and agent-based systems can reduce cognitive load and improve decision-making.
  • It argues that organizations need intelligent ecosystems — not just tools like ChatGPT — to thrive in the age of automation.
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8 min read

Scenarios of Change: How Retail Adapts to Economic Shifts in Indonesia

  • Digital Transformation, E-commerce, Market Adaptation, Marketing, Strategy

Indonesia’s retail landscape is shifting fast. From digital giants to local shops, businesses are adapting with new strategies to stay ahead. What’s driving the change, and who’s winning the retail game? Find out here.

Article by Thasya Ingriany
IDEAS IN BRIEF
Scenarios of Change: How Retail Adapts to Economic Shifts in Indonesia
  • The article explores how Indonesia’s retail sector is adapting to economic shifts, balancing digital transformation and traditional strategies.
  • It highlights how large e-commerce platforms are thriving by offering competitive pricing and flexible payment options, while traditional retailers embrace omnichannel strategies to stay relevant.
  • The piece emphasizes the growing importance of hyperlocal retailing, trust-building through immersive brand experiences, and loyalty programs that drive consumer engagement.
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15 min read
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