Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Business Value and ROI ›› 6 Key Questions to Guide International UX Research ›› Hey, Information Architect, What Do You Do?

Hey, Information Architect, What Do You Do?

by UX Magazine Staff
2 min read
Share this post on
Tweet
Share
Post
Share
Email
Print

Save

If you are or have ever been an IA, we want to hear about your skills, techniques, outputs, and responsibilities.

In our recent article “Who Are We and What Are We Doing?” we noted that our research has exposed the immaturity of the UX field, and that “for all the growth, interest, and importance surrounding user-centered ideas and practices, our professional milieu is still a disorderly jungle.”

We received a great deal of input from the UX community in favor actually doing something to detangle this disorderly jungle.

So we’re daring to be bold and are doing something that will let us see out over the treetops. To do this, we need your help.

At one point in the article, we asked: “Is a self-described information architect at Amazon in Seattle the same person as an information architect at a marketing and interactive agency in Omaha?”

The answer is “no,” but that doesn’t mean that the term “information architect” is meaningless. While no two IAs will do the exact same things in the exact same ways, it should be possible to discern some generally accepted and understood skills, techniques, outputs, responsibilities, etc., that information architects have in common.

While there are other terms and job titles in the UX space that are inconsistent and obscure, information architecture is a good place to start detangling. So we want to throw this question to the user-centered community:

“Hey, information architect, what do you do?”

We’re looking forward to hearing from a diversity of IAs so we can begin to build a foundational understanding of the meaning of “information architecture.”

Please send us your answers through social media—Twitter, Facebook, Google+, even Instagram or Vine if that suits your response. Be sure to include the hashtag #HeyIA in your message.

We’ll be monitoring the activity on Tagboard. Throughout the campaing we’ll be hand selecting the best responses to become part of a larger initiative that’s taking shape as we write this.

How we’re able to use this information to forge a solid understanding of what an information architect is and does depends on you. This is an opportunity for you to get your ideas recognized and be part of a source of knowledge that will be shared back with the UX community, so please follow the #HeyIA hashtag and help us set the tone and pace of a vigorous conversation on an important subject.

The question “What do you do” is very general, so we’ll be following up with more specific questions to get deeper and broader into building a foundational understanding of the IA role.

Once we’ve got IA firmed up, we’ll move on to the next nebulous UX role, so if you’re not an IA, just wait! We’ll be starting a conversation about your work soon.

Image of mic courtesy Shutterstock

post authorUX Magazine Staff

UX Magazine Staff
UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Tweet
Share
Post
Share
Email
Print

Related Articles

Find out why slapping gamification on your product without first selecting a genre is the silent killer of your engagement strategy.

Article by Montgomery Singman
Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 3: The Framework
  • The article argues that “adding gamification” without selecting a genre is akin to “adding music” without referencing jazz or heavy metal: a category error that most product teams never realize they’re making.
  • It contends that different game genres are not just aesthetic choices; they are fundamentally different motivational architectures, and mapping your product to the wrong one is why most gamification fails.
Share:Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 3: The Framework
19 min read

Learn why shipping AI features is the easy part and what it takes to get people to trust them.

Article by Anina Botha
Making the Invisible, Visible: 6 Months of Diving Deeper into AI
  • The piece states that building AI features is easy. But building them on purpose, turning invisible human behaviors like trust and bias into deliberate design choices, is where the work lives.
Share:Making the Invisible, Visible: 6 Months of Diving Deeper into AI
4 min read

Find out why slapping badges and points into your app doesn’t work and what six principles from real game design actually drive long-term engagement.

Article by Montgomery Singman
Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 2: The Solution
  • The piece argues that gamification fails when game aesthetics are borrowed, but game logic is not. Real game designers use six principles to bring real engagement: authentic mastery, meaningful choice, flow-calibrated challenge, rewarded exploration, self-expressed identity, and real social interdependence. The fix isn’t more mechanics; it’s making the experience itself worth repeating.
Share:Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Chapter 2: The Solution
5 min read

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Get Paid to Test AI Products

Earn an average of $100 per test by reviewing AI-first product experiences and sharing your feedback.

    Tell us about you. Enroll in the course.

      This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and