Guidelines and heuristics are not interchangeable, but many UXers treat them that way. It’s common to hear someone saying that they’re doing a heuristic evaluation against X guidelines. But it doesn’t quite work like that.
“Let’s check this against the Nielsen guidelines for intranets,” she said. We were three quarters of the way through completing wireframes for a redesign. We had spent four months doing user research, card sorting, prototyping, iterating, and testing (a lot). At the time, going back to the Nielsen Norman Group guidelines seemed like a really good idea. “Okay,” I said. “I’m all for reviewing designs from different angles.”
There were 614 guidelines.
This was not a way to check designs to see if this team had gone in the right design direction. Designing is an act of creation, whether you’re doing research, drawing on graph paper, or coding CSS. Inspecting is an act of checking, of examining, often with some measure in mind.
Guidelines are statements of direction. They’re about looking to the future and what you want to incorporate in the design. Guidelines are aspirational, like these:
- Add, update, and remove content frequently.
- Provide persistent navigation controls.
- Index all intranet pages.
- Provide org charts that can be viewed onscreen as well as printed.
Heuristics challenge a design with questions. The purpose of heuristics is to provide a way to “test” a design in the absence of data and primary observation by making an inspection. Heuristics are about enforcement, like these:
- Visibility of system status
- The system should always keep users informed about what is going on…
- Match between system and the real world
- The system should speak the users’ language…
- User control and freedom
- The system should provide a clearly marked “emergency exit” to leave the unwanted state…
Creating or diagnosing?
Heuristics are often cast as pass/fail tests. Does the UI comply or not? While you could use the usability.gov guidelines to evaluate website designs, they were developed as tools for designing. They present things to think about as teams make decisions during their creative process.
Both guidelines and heuristics are typically broad and interpretable. They’re built to apply to nearly any interface. But they come into play at different points in a design project. Guidelines are things to think about in reaching a design; they are considerations and can interact with one another in interesting ways. Heuristics are usually diagnostic and generally don’t interact. But they might.
Don’t design by guidelines alone
On the intranet project, we looked at guidelines about homepages. One directive says to put the most important new information on the homepage, and the next one says to include key features and company news on the homepage. A third says to include tools with information that changes every day. But earlier in the list of guidelines, we see a directive to be “judicious about having a designated ‘quick links’ area.” Guidelines may feel complementary to one another or some may seem to cancel others out. Taken together, there’s a set of complex decisions to make just about the homepage.
And it was too late on our intranet to pay attention to every guideline. The decisions had been made, based on stakeholder input, business requirements, and technology constraints, as well as user requirements. Though we were thoughtful and thorough in designing, anyone scoring our site against the guidelines might not give us good marks.
Don’t evaluate by heuristics alone
Likewise, when looking at heuristics such as “be consistent,” there’s a case for conducting usability tests with real users. For example, on the intranet I was working on, one group in the client company was adamant about having a limited set of page templates, with different sections of the site meeting strict requirements for color, look, and feel. But in usability testing, participants couldn’t tell where they were in the site when they moved from section to section.
Guidance versus enforcement
What are you looking for at this point in your design project? In the intranet project, we were much closer to an evaluative mode than a creation mode (though we did continue to iterate). We needed something to help us measure how far we had come. Going back to the guidelines was not the checkpoint we were looking for.
We sallied forth. The client design team decided instead to create “heuristics” from items from the user and business requirements lists generated at the beginning of the project, making a great circle and a thoughtful cycle of research, design, and evaluation.
I don’t know whether the intranet we designed meets all of the guidelines. But users tell us and show us every day that it is easier, faster, and better than the old intranet. For now, that’s enough of a heuristic.
 From Intranet Usability: Design Guidelines from Studies with Intranet Users by Kara Pernice Coyne, Amy Schade, and Jakob Nielsen
 From Jakob Nielsen‘s 10 heuristics, see https://.useit.com/papers/heuristic/heuristic_list.html