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Heuristics

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By applying the Pareto Principle to user research, you can identify the top percentage of your product’s usability issues and feature gaps, then jump in and fix them.

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Guiding your organization to achieve an experience-first mindset means understanding your context, building connections, and communicating your intention.

Share:Succeeding as a New Leader in Customer Experience

“X: The Book” is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.

Share:Book Review – “X: The Experience When Business Meets Design”

Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.

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If you’re working with an audience across the globe, all under budget and time constraints, remote user testing can provide the rich data to help make informed decisions.

Share:Remote User Research & Usability Methods

Don’t leave users squinting or pinching and zooming just to experience your mobile website. Help them make the most out of your mobile presence.

Share:Your Guide to Designing for a Mobile-First Future

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