By applying the Pareto Principle to user research, you can identify the top percentage of your product’s usability issues and feature gaps, then jump in and fix them.
Guiding your organization to achieve an experience-first mindset means understanding your context, building connections, and communicating your intention.
“X: The Book” is both a crash course in architecting great experiences and simultaneously a must-read for any designer looking to brush up on his trade.
Task-based testing provides an approach that allows companies to gather both quantitative and qualitative feedback from a target audience.
If you’re working with an audience across the globe, all under budget and time constraints, remote user testing can provide the rich data to help make informed decisions.
Don’t leave users squinting or pinching and zooming just to experience your mobile website. Help them make the most out of your mobile presence.
