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Analytics and Tracking

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Article by Eleanor Hecks
8 Key Metrics to Measure and Analyze in UX Research
  • The article outlines eight essential metrics for effective UX research, ranging from time on page to social media saturation
  • The author emphasizes the significance of these metrics in enhancing user experience and boosting brand growth.

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6 min read

I’ve never felt more seen in my life.

Article by Rosie Hoggmascall
Analyzing Spotify’s new day list feature: UI, UX, and great ML
  • The article delves into the introduction of Spotify’s “daylist” feature, explaining its impact on content discovery, user engagement, and self-awareness of music preferences.

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8 min read

Design tokens aren’t just something that you can easily retrofit into your existing wardrobe. They require an entirely new way of thinking and working. Learn how to start thinking in design tokens by completely changing the way you work with design systems.

Article by Mark Cianfrani
Design Token Thinking
  • Design tokens require an entirely new way of thinking and working.
  • Designers can be documenting their design system, but the documentation will always be a step behind their design file.
  • The author unpacks the idea of an alternative design system and names it “the way of the future.”
  • Design tokens need to become a primary method for how you talk about and interact with your design system, both internally and externally.
  • In the end, you can get a design system that is:
    1. Future proof
    2. Accessible
    3. Able to be easily changed.
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5 min read
Design token thinking

Everything but numbers — defining qualities to evaluate progress in project development, designing new ways to evaluate how it responds to the assigned values and the purpose — a response to business plan assessments from a Strategic Design perspective

Article by Christian Schneider
The Development Matrix

The author presents his approach to planning and progress evaluation in project development from a strategic design perspective. Some key pieces of advice:

  • Don’t underestimate the power of observation during the research stage, even if it’s hard to convey its value to stakeholders.
  • Building a “development matrix” might help to define desired outcomes and the worst-case scenario. A “development matrix”:
    • helps to define a spectrum of possible outcomes to assess how key functions performed
    • makes it easier to improve the product at different stages and take into consideration both functional and emotional expectation
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6 min read

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