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- User Experience Re-Mastered: Your Guide to Getting the Right Design
Good user interface design isn't just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, p ...
Resource - Chauncey Wilson - March 16, 2012 - 0 comments
- Conversion Conference West 2012 San Francisco
Conversion Conference is a two-day professional event focused exclusively on conversion rate optimization. Scheduled for March 5-6 at the Marriott Marquis in San Francisco, Conversion Conference offers marketers the opportunity to learn the latest strat ...
Event - Tiffany Hampton - February 21, 2012 - 0 comments
- Develop a Successful Conversion Optimization Strategy in 5 Steps - Free Whitepaper
Implementing a Conversion Optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This White Paper provides the framework for developing the business case as well as an approach to opt ...
Resource - Chris Goward - February 21, 2012 - 0 comments
- ad:tech San Francisco
For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech’s globally respected roster of speaker ...
Event - Tiffany Hampton - December 31, 1969 - 0 comments
- Successful Web Analytics: 10 Essential Practices
Web analytics has quickly progressed from the realm of simple site measurements - visits, page views and orders - to become a core and indispensable part of online business success. Today, companies are spending hundreds of millions of dollars on web ...
Resource - Modus Associates - December 21, 2011 - 0 comments
- Retrospective on the Design and Philosophy of Firefox
I recently had the opportunity to speak at BayCHI, where I gave a comprehensive review of the mission, philosophy, and specific heuristics that have guided Firefox's visual and interactive design through versions 3 and 4. This presentation was given at ...
Article - Alex Faaborg - November 02, 2011 - 0 comments
- Review of Lou Rosenfeld's "Search Analytics for Your Site"
It’s taken a while to arrive, but Lou Rosenfeld’s Search Analytics for Your Site: Conversations with Your Customers was definitely worth the wait. Rosenfeld is an important voice in the information architecture and UX community, considered b ...
Article - Lynne Polischuik - October 21, 2011 - 0 comments
- Internet Marketing Start to Finish: Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics
This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements ...
Resource - Catherine Juon, Catherine Buerkle, Dunrie Greiling - December 31, 1969 - 1 comment
- Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare d ...
Resource - Donna Tedesco, Thomas Tullis, William Albert - January 26, 2010 - 0 comments
- UX Tips for Non UX Designers
No one can deny that the UX of an application or game is essential to its success. But not everyone has access to a talented and experienced UX designer. As an indie developer with no real talent for graphic design and no training as a UX design ...
Article - Dan Florio - May 31, 2011 - 9 comments