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5 Reasons Why Designing Simple Experiences is Psychologically Impossible

  • Behavioral Science, Customer Experience, Design, Design Theory, Neuroscience, Usability, UX Education, UX Magazine

Simple is exponentially harder than complex, namely because there’s a psychological chasm that most teams cannot surpass… or perhaps they have not been setup to succeed.

Article by Joe Smiley
IDEAS IN BRIEF
5 Reasons Why Designing Simple Experiences is Psychologically Impossible
  • Designing simple and seamless experiences is exponentially harder than designing complex solutions
  • Simple solutions require an extraordinary amount of time, money, and skill
  • Other obstacles to simple design include complexity bias, loss aversion, unpredicted behavior, and fear of risks
Read the full article to learn more about the psychology behind designing a simple experience.
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5 min read

How to design onboarding flows

  • Product design, UX Education

A quick guide to introducing your app to users

Article by Andre Augusto
IDEAS IN BRIEF
How to design onboarding flows
  • Well-thought user onboarding is essential for customers engagement, satisfaction and ultimately their retention.
  • Best practices of exceptional onboarding experience include providing a simple overview of the product’s main features, use of visual content and motion design, concise copy.
  • Additionally, it is important to allow users to see their progress in the onboarding and skip non-essential steps.
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4 min read

Hick’s Law

  • Behavioral Science, Content Strategy, Design, Emotion, Human factors, Psychology and Human Behavior, UX Education

Ever heard of the term FOMO? That is what your brain does when you are given a large selection of choices. The more choices you are given, the more indecisive you become.

Article by Edward Beebe-Tron
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4 min read
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DIAGNOSING CUSTOMERS’ NEW BEHAVIOR DURING THE PANDEMIC

  • Behavioral Science, Customer Experience, Emotion, The Business of UX, UX Education, UX Magazine

Even when things are going pretty well, we still have a negative bias. There is something perverse about never being happy with objective successes either.

Article by Colin Shaw
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7 min read
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How to Craft an Outstanding Case Study for Your UX Portfoliosit

  • Business UX Leaders, The rise of design, The UX of cars, Things UX People Like, UX Business News, UX Education

Writing case studies for your UX portfolio can feel opaque and overwhelming. This article breaks down the anatomy of a UX case study to help you tell a simple and effective story that shows off your skills.

Article by Jonny Grass
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7 min read
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